Thursday, September 13, 2018

Communication professionals to mobilse funds for Kerala

#keralafightsback - Communication professionals to mobilise relief funds

Mobilising its mite for the Kerala flood relief, national communicators’ body Public Relations Council of India (PRCI) has decided to donate the entire ‘early bird’ fee collection for the forthcoming 13th Global Communication Conclave to be held in February next, with the theme PR – What’s the Big Idea?

PRCI will donate the collection to the Kerala Chief Minister’s Relief Fund, said PRCI chief mentor and chairman emeritus M B Jayaram. The Conclave venue will be announced in the next couple of days.

PRCI has fixed the first early bird registration fee at Rs 3,000 per delegate for the two-day Conclave and it is valid till September 16, 2018. The registration form and he payment gateway details are posted here.

PRCI has appealed to all communication professionals to generously donate for the #keralafightsback project and send the word across their organizations and clients as well. “This is the least that we can do for the flood-ravaged Kerala,” said Kumar.
The previous Global Communications held by PRCI have seen large participation and delegates number crossing 500.

Headquartered at Bengaluru, PRCI has close to 30 chapters and floated a global platform called World Communicators Council with the aim of bringing communication professionals from various spheres on a common platform.
PRCI has successfull launched social communication projects such as #MissionMumbaiLocal, #SaveParsikHill, #PotholesRforever and #IamMangroveIamDying.

With #keralafightsback, PRCI salutes the true resilient spirit of Kerala - Gold's own country.

Saturday, January 27, 2018

Honey Singh's songs scare away wild pigs

Different behaviorial scientists have experimented on the impact of various wild and domesticated animals from time to time, and while many of them do respond and like a certain type of music, especially the classical one, the heavy metal and certain type of sharp music does not go well with many of them.
The fluke worked in a village in Uttrakhand, when the villagers thought of playing some loud rock music, especially the fap singer Honey Singh's songs that scared the hell out of the wild pigs who have opted out of it.
The wild pigs were spoiling the crop and hence the move.
The villagers wanted to make human presence known to the wild ones, and nothing better than communicating their territorial rights than playing music though I don't know what made them chose Honey Singh. 
Did they try other forms of music? 
Or was it their sixth sense that Honey Singh's rap was scary enough to take care of the problem.
Worth researching further. 

Friday, January 19, 2018

"Transform" is the only PR Trend

Photo Courtesy: Pexels

Transform: The Core Strategy for PR Professionals
As I explore the various professional views on the emerging trends, the key message for the PR practitioners, that has been very aptly provided the thematic treatment in the forthcoming 12th Global Communication Conclave at Pune in March is “Transform or Perish
#Transformation is the well-planned strategic action to manage change, and upgrade oneself to meet the changing exigencies in the business environment.
It is time also to have a relook at our own professional standing and practice.  PR being the science and art of managing communication for an individual or organization, the science of communication is an imperative change that needs to be understood and imbibed, and I won’t mind calling the PR practitioners as PR or Communication Scientists.
Looking at the transformation needed in managing communication is to understand some of the emerging trends in the industry, which include :
  • Making the best use of Big Data and data analytics.  Research shall continue to be the mainstay for the organizational success. Deploying data analysts would be sine qua non to predict future courses and meet customer needs.
  • Artificial intelligence would continue to evolve to assist in analyzing brand conversations;
  • Emerging intelligent chatbots may help engage with different stakeholders and even developing creative content under keen supervision of the PR scientists.
  • Paid versus earned media continues to baffle many PR practitioners since paid print media is often detested or kept out of media strategies, while huge sums get allocated on ‘influencers’ marketing, which is also in a way is turning out to be a paid online channel.  Need is to analyise the key stakeholders and their media consumption instead of just playing the number game.
  • Ethics in communication would help us get back to the basic and build credibility and trust in our professional practice would be the key to strengthening reputation and public image of any organization.
  • Fight obsolence in PR education and training would be another key initiative or professional bodies to match the changing industry needs.
  • Mandatory membership of professional bodies like PRCI and participation in training and education sessions in order to earn minimum annual credits as a part of Continued Communication Education & Training (CCET) programme, would be another transformation to be brought in so that professional practice is upgraded. 

Monday, January 15, 2018

Standardisation can help win people's trust

Each year the World Standards Organisation brings into focus the significance of standardisation that can help improve lives and, this year, it says, standardisation can help cities become smart cities.

One of the key elements in standardisation of visual identity of the city.  Many cities around the world have created their own unique identity through distinct logos  that represent the ethos of the city and vision of its leadership and people living there.

Chandigarh for instance has Open Hand monument to represent the city, and similar identities exist across the globe.

And consistence use of those visuals across all communication helps the organisation develop a close trust and credibility with the people.

Fadilah Baharin, CEO of Department of Standards Malaysia, and member of the International Organisation for Standardisation, says, “I believe standards instil trust. Standards are no longer about product differentiation but about creating a uniform experience that gives your customers confidence in your products and services. The differentiation and marketing edge now lies in how successfully your brand or organization has been able to build and nurture consumer relationships that are sustainable, solely by promising the same ‘quality’ and ‘experience’ every single time.”

The same holds true for any organisation.  Standardisation in visual identity is the first step towards winning confidence and trust of one's stakeholders.

Indian wireline broadband pricing likely to fall by 50%; segment to generate Rs 80,000 crore over 5 years

Indian wireline broadband pricing likely to fall by 50%; segment to generate Rs 80,000 crore over 5 years