Emboldened and inspired by the 'Startup India' many startups are emerging, and youngsters especially, are enthused to setup their own enterprise. At the early stage, the promoters are more concerned about their product, streamlining operations, hiring the team, and looking for funds to give wings to their ideas.
However, in all this exercise, PR - the Power Tool to empower any organisation, remains ignored, and those who consider it, keep it on the back burner, since it holds the least importance in the initial stages.
How can PR help a startup grow?
BUILDING BRAND
The moment the founders conceive the idea, the role of PR starts to help them define the organisational's mission and vision. They can help in getting the visual identity of the organisation created effectively which can communicate the concept to diverse audience.
INTERNAL INTEGRATION
Integrating all stakeholders within the organisation is the first step that PR professional can help put together by establishing robust internal communication channels, both formal and informal, for complete transparency, and keeping everyone on the ame page.
Shared goals contribute to the internal strength that gets projected to the external stakeholders strongly paving way for startup's growth.
EXTERNAL IMAGE MANAGEMENT
Every aspect of the branding for consistent reproduction and projection needs expert imaging specialist as also take care of the communication needs of external stakeholders, be it collaborators, technology providers or knowledge partners, financial institutions and individual investors, government institutions and academics, to name a few.
Every group's communication needs to be strategically designed to achieve the desired objective.
MEDIA MANAGEMENT
One of the significant partners for any organisation is the print and electronic media. Though most founders are young and social media savvy, the importance of print, radio and television channels cannot be discounted. Even in the print categories, there are dailies as well as vertical or industry specific periodicals that need to be targetted to share your story.
The PR professionals work with the startups to provide them media exposure as well as design opportunities for them to showcase their story through speaking assignments in professional conferences, social clubs, community meetigs, etc, that also adds up to some media coverage.
Good stories published in media also gets public support and supports talent hunt.
FUNDING
Getting the startup founders ready for pitching and presenting to the investors is another key area where properly pitched stories make a difference. All the buildup through marketing communication, media coverage portfolios, help in generating investors' confidence in the startup.
Engaging PR agency or professionals right from the very beginning can only change the entire scenario for a startup.
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