Thursday, March 14, 2019

Journey of CorePR since 1986


















Thirty-three years of managing communication for diverse industry sectors and organisations makes me look back with satisfaction for having helped organisations, brands, and individual celebs including authors, garner limelight for themselves in a highly competitive world.

CorePR was born in September 1986 as a one-man startup (the term did not exist at that time) which gradually graduated into a private limited company. 

That was the time when little did corporate know about public relations as a profession or business, except a few beyond Delhi.  But that was the time when some of the big corporate like Crompton Greaves and Pepsi were looking at Punjab and gave me the opportunity to begin. 

Already I had met several leading PR professionals in reputed companies across the country during my stint in PR with a German company, which included Mr KS Neelakandan, Vice President at Pfizer, Mr Ajit Gopal, the PR head with Indian Airlines, Mr Anil Basu of Goodyear, who had helped in my journey as a PR practitioner. 

The firm belief that effective communication practice can help resolve any issue  in the world, whether it is improving employees sense of belonging, internal communication, training the stakeholders, or reaching out to different external audiences like customers, financial institutions, or the need for changing the government's policies.  The holistic approach to communicate the right message in a desired format through right media at the right time, made the difference. 

The best part remains in PR practice, especially working with small enterprises and startups who have a long journey to traverse, to seem them achieve their goals through effective communication practice. 

From the initial years of concept selling and educating clients about the PR Power, till date, the outcome-based approach to address specific pain points has continued to reap tangible results for our clients.   

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