Showing posts with label Mt Abu. Show all posts
Showing posts with label Mt Abu. Show all posts

Wednesday, September 28, 2011

Value Based Media: The Need of the Hour


Towards Peace and Prosperity of the Country
Dr.C.V.Narasimha Reddi

A three day Media Conference 2011 on ‘ Valued Based Media’ which was organized by the Media Wing of Rajyoga Education and Research Foundation of Prajapita Brahmakumaris Ishwariya Vishwavidyalaya from September 16 at Mount Abu, Rajasthan has resolved that the media in our country should adopt ethical, moral and spiritual values as part of its code of conduct and serve towards social and public good rather than the commercial and business interest.

ONE GOD:
This conference assumed greater importance as it coincided with the Platinum Jubilee Celebrations of the Brahmakumaris which was inaguarated by the President of India, Smt. Pratibha Patil on 16th September. Referring to the theme of the celebrations ‘ One God; One World Family; Smt. Pratibha Patil observed that Brahmakumaris was not a religion, but it was a spiritual fraternity promoting a spiritual and value based living among the people from all walks of life from different nations, cultures and races.

Rajayogini Dr.Dadi Janaki, Chief of Brahmakumaris in her inaugural address said that the evil of corruption which had contaminated our society like cancer could be contained by the media by cultivating spirituality and values such as love, truth, honesty, tolerance etc.

Earliler Rajyogi B K Karuna, Vice-Chairman, Media Wing who welcomed pointed out that mass media had a greater role in the socio-economic development and in creating harmony among different sects of the society. In her valedictory address Smt. D.K,Aruna, Andhra Pradesh, Minister for Information and Public Relations said that the unholy alliance of media with market and business interests, without social purpose, the journalism would cause hindrance to the success of Indian democracy. Therefore, she urged that media should evolve a self-regulated code of conduct by incorporating moral and spiritual values towards establishing a value based society. Over 1500 delegates representing media persons, public relations professionals, academicians, Brahmakumaris from all over the country and Nepal attended the conference.

7 Point Action Plan
Deliberating through six plenary sessions, six parallel dialogues, one insight session and after undergoing three Rajayoga meditation sessions, the conference arrived at the Seven Point Action Plan for adoption by media.

1. To accord priority to social and public good by practicing and promoting ethical, moral and spiritual values

2. To consider core human and media values as essential pre-requisite for economic and all round development of the country

3. To practice Rajayoga meditation as a means of acquiring spirituality and value based healthy, lifestyle towards peace, prosperity of society.

4. To develop the inner spiritual powers of the soul among media persons to mirror as watchdog in containing widespread corruption and negativity in people’s life

5. To work towards creation and spread of audience friendly, interactive, social, cultural, moral and spiritual messages through internet, electronic, film and print media for the benefit of both young and old.

6. To become positive and practice by effecting the process of spiritual self-awakening and empowerment of values for building better society.

7. To support and supplement the noble causes of well-meaning organizations like the Brahmakumaris Society for Media Initiatives for values, Global Forum for Public Relations etc which are aimed at promoting spirituality, ethics, positive and healthy values in professions and society.

It is hoped that the delegates who attended the conference and exposed to Rajayoga Meditation will adopt spiritual values as part of their life and also publish/broadcast the action plan-2011 in their respective media for action.

Sunday, September 13, 2009

Media Conference at Mt Abu

The National Media Conference organised by Global PR Forum and Media Wing of Rajyoga Education and Research Foundation and Prajapaita Brahma Kumari Ishwariya Vishwa Vidyalaya at the International Headquarters at Mt Abu has seen numerous national and international speakers, professionals, academicians, and media personalities bringing to the fore the need for spirituality for achieving peace and development in the world.
The highlight of the conference has been the live webcasting on the prime point blog which has been well received by the internet community worldwide. The credit goes to Mr Srinivasan of Prime Point Foundation, who reached Mt Abu from Chennai to personally handle the blogcasts with the help of students of Symbiosis Institute.
On Sunday, the 13th, the Global Forum for Public Relations is conducting a roundtable to unveil the Golden Triangle model evolved by past president of PRSI and Editor of PR Voice, Dr. C.V. Narasimha Reddi.
Log on the the blog posts for regular updates, straight from Mt Abu.

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