Showing posts with label flash mob. Show all posts
Showing posts with label flash mob. Show all posts

Wednesday, January 25, 2012

Flash Mob in PR

Flash mob has been effectively used by many organisations where in a busy market place or a mall, all of a sudden, a group of people would start dancing to the music or performing a coordinated action gig, and then suddenly disperse.  It is a derivate of 'smart mob' concept where groups of people communicating through mobile sms or twitter would gather and perform; and some may work out a big discount from retail store through collective bargaining.
Here's a group of Chandigarh youth break into a dance gig in the midst of a busy Sector 17 market plaza. It's a treat, and hats off to some of the young media guys who devised it.

Tourism is more than a business or just an economic activity

What do you mean by tourism? I often wonder at the word ‘tourism’; perhaps the only business or vocation which has ‘ism’ prefixed to it....