Wednesday, November 21, 2012

Creativity in PR

This is a latest global study by The Holmes Report in collaboration with Ketchum and No Go Create, would make any PR professional sit up and introspect. The study done in 2012 makes interesting revelation. Some consider it as an area of concern too, since only 6 percent of the respondents considered PR industry as creative, and another 6 percent labelled it as "non-existent".

It definitely is an area of concern considering that over 600 respondents from 35 countries including the clients besides agency and in-house executives participated in the survey.

However, it is worth exploring further as to what kind of creativity is being looked at by the clients in their PR services. Nevertheless, it is worth understanding, comparing the insight with our own Indian practice within our own respective organisations, and learning from it.
(Download pdf)


Saturday, November 3, 2012

What motivates people? Discover.


Many of us as communicators often face the challenge of motivating our internal stakeholders, the employees, the members of our team.  We have all digested Maslow's theory and what motivates an individual.
Here's another visually interesting presentation by Dan Pink, who engages you with his masterly idea.  Give them freedom. Give them a purpose. And see the magic happen.  Enjoy.

Video from KarmaTube


The Magic of Motivation...Unveiled!

Many of us as communicators often face the challenge of motivating our internal stakeholders, the employees, the members of our team.  We have all digested Maslow's theory and what motivates an individual.
Here's another visually interesting presentation by Dan Pink, who engages you with his masterly idea.  Give them freedom. Give them a purpose. And see the magic happen.  Enjoy.

Video from KarmaTube



Thursday, November 1, 2012

Free Online Research Center for Social Media


'social media' photo (c) 2010, Sean MacEntee - license: http://creativecommons.org/licenses/by/2.0/



Since the time the social media has hit the web world, the public relations practitioners have been pushed into the cyclone, some fully prepared, many unwillingly, leaving a still few to wonder at the nuances of social media.

To help the PR practitioners, Institute of Public Relations has launched an absolutely free resource today...the Online Research Centre for Social Media Science. 

An excellent storehouse of research articles, books etc, that benchmarks the veritable tools like facebook, twitter, linkedin, digg, etc and how these can be effectively deployed in PR practice.


Friday, October 19, 2012

7th Global PR Conclave



The preparations are afoot for the Public Relations Council of India's 7th Global PR Conclave at Hyderabad in 17-18 February 2013.  Our heartiest congratulations to Mr MB Jayaram, Chairman Emeritus PRCI, Ajai Agarwal.National VP, Capt Rakesh Gulati, Zonal Chairman South & Mr Narayanan Chairman Hyderabad Chapter.
The calendar is full for PR practitioners to be part of various knowledge series.  While Bangalore has engaged various colleges to be a part of PRCI student wing, Varanasi under the leadership of Dr. Vishwanath Pandey is organising a two-days workshop at Benaras Hindu University in January 2013, on "Paradigm Shift of PR".
Get ready to be a part of the event.

Tuesday, September 4, 2012

Hyderabad gets ready for 7th Global PR Meet


The preparations are afoot for the Public Relations Council of India's 7th Global PR Conclave at Hyderabad in February 2013.  Our heartiest congratulations to Mr MB Jayaram, Chairman Emeritus PRCI, Ajai Agarwal.National VP, Capt Rakesh Gulati, Zonal Chairman South & Mr Narayanan Chairman Hyderabad Chapter.
The calendar is full for PR practitioners to be part of various knowledge series.  While Bangalore has engaged various colleges to be a part of PRCI student wing, Varanasi under the leadership of Dr. Vishwanath Pandey is organising a two-days workshop at Benaras Hindu University in January 2013, on "Paradigm Shift of PR".
Another international conclave, 4th Glocal Communication is scheduled for March 2013 in Bangalore.
Chandigarh Chapter is having a two-days conference on "Media and Human Development: Need for Change in Priority" on 22-23 September 2012 in association with MICCI and FES.
Get ready to be a part of these events.

Saturday, August 11, 2012

How to make SlideShare an Effective Communication Tool

SlideShare is a great web application that helps the PR practitioners in letting their client's slides and their own slides go viral on the social media network.  It is a great tool for education and elearning and you can share your training slides with the peers and the world.
SlideShare has emerged as one of top 10 tool for education and elearning.  Its founder Rashmi Sinha recently announced a new product which takes SlideShare to an entirely new level...Zipcast.  It helps you, in its Basic version, share your slides with the world, and you can chat, talk, and share visuals. In Pro versions you can make your presentations ad free and private so that only select invitees can interact with you.  Check out what you can do with SlideShare in this presentation:

Tuesday, June 19, 2012

PR Case Studies Competition

Public Relations Voice, the only journal for Indian PR professionals and the CVN Public Relations Foundation, Hyderabad announce the Institution of Dr. C.V.Narasimha Reddi Gold Medallion National Award, Citation and a Cash Prize of Rs. 10,000 for the best Public Relations Case Study, 2012.

The Award scheme has been taken up as to compile Public Relations case studies for the benefit of PR professionals.  The PR practitioners in India are requested to submit their case studies that would help in contributing to the knowledge bank of best practices. 


The Case studies may cover some key areas of public relations communication, and implemented during December 2010-December 2012, in the areas of,Employees relations; Customer relations; Community relations; Financial relations; Crisis communication; Media relations; Investor relations; Issue management; Reputation management; Multi - Media Public relations campaign; Corporate social
responsibility; Global public relations; Effective use of PR tools, such as house journals; Launching of Corporate Identity etc.


The last date of submission of entries is 31st March 2013. 




Download the Brochure and Application form here to participate in the Case Studies Competition

Friday, June 8, 2012

ABCI website gets new look

Association of Business Communicators of India (ABCI) has redesigned its website.  Easy to navigate and impressive, the website is full of information, archives of past achievements and activities, and coming events.  The brochure inviting nominations for the 52nd ABCI Annual Awards to be held at Mumbai in September is already up and, just like earlier years, one can look forward to a galaxy of brilliant speakers.
Congratulations to ABCI's President Yogesh Joshi who continues to provide his creative leadership and bring together the communicators in the country on to this single platform for meaningful interaction and contributing to the knowledge base.

Saturday, March 17, 2012

Yogesh Joshi is Regional Representative of WCF


One of the most dynamic communicators of our country, Yogesh Joshi, Chairman of ABCI and Head of Tata Chemical's communications in Mumbai, has been nominated as the Regional Representative of prestigious World Communication Forum (WCF), with its headquarter in Davos.
He is the first and the only Indian to be nominated to WCF. As regional director for South Asia, he would be spearheading the communication movement in India, Malaysia, Thailand, Vietnam, Singapore, Indonesia, Sri Lanka, Mauritius, etc. 
Reciipient of many awards and recognitions, Yogesh Joshi  was shortlisted from among 1500 communicators from across the world, to head the south Asian regional initiatives. 
"I have several plans which I shall be unfolding shortly," he said in a telephonic discussion today.  The biggest advantage for the communicators in this region would be the opportunity to interact with international speakers with WCF, he added. 
We are proud of his elevation and surely, we are in for good times ahead. 

Tourism is more than a business or just an economic activity

What do you mean by tourism? I often wonder at the word ‘tourism’; perhaps the only business or vocation which has ‘ism’ prefixed to it....