PR men should keep abreast with technology, says Vivek Atray

“IT is a facilitator impacting every facet of our life, said Mr. Vivek Atray, Director Public Relations and Tourism, UT Administration, Chandigarh, at a seminar on “Information Technology in Public Relations” organised by the Chandigarh Chapter of Public Relations Society of India on September 30.

He called upon the public relations practitioners to continuously upgrade their technological skills and automate various processes for effective interface with the media as well as all other stake holders of an organisation, he said.

He underlined the need for every organisation to sustain good PR practice through regular updation of information available on their website.

He commended the Chandigarh Chapter of PRSI for enhancing the professional skills of PR men through such programmes, and also launched the website of PRSI, (www.prsi.in) making Chandigarh Chapter the only second Chapter after Chennai to go online.
Mr. J.K. Menon, CEO of Interworld Commnet, a web automation company, spoke about the growing use of blogging by the corporates as well as individuals to publish and share contents freely with instant feedback through comments and even the visitors data. Mr. Menon said that blogging has given the power to every individual to interact and network with like minded people on the web-sphere.

“It is an independent web based publishing area where one is free to express himself on any topic with out any restrictions. It is a highly interactive communicating medium that facilitates interactions among the diverse audiences”, said Mr. Menon.

Mr. Charanjit Singh, managing director, Core PR, emphasised that it has become imperative for every professional to stay competitive and excel through constant upgradation of knowledge, skills and abilities.

He said that the technology has enabled the PR practitioners to upscale their information interface with all stake holders through webcasting, podcasting, and blogging, enabling them to interact with different stake holders in almost real time basis.

The Chapter Chairperson, Mrs. Renuka B. Salwan informed that the Chapter’s website would help the Chapter in spreading the information about the chapters around the globe as well as keep our members informed about activities and achievements.

Information Technology in Public Relations

'Information Technology in Public Relations' is the subject of the presentations that Chandigarh Chapter of PRSI has lined up for you on Saturday, 30th September 2006 at 10:30am.

The venue is Sip'n'Dine Restaurant, Sector 7C, Madhya Marg, Chandigarh.

Mr. Vivek Atray, Director, Public Relations & Tourism, UT Administration, has very kindly consented to be the Chief Guest, who shall also officially launch the Chapter's website, www.prsi.in.

Mr. J.K. Menon, CEO, Interworld Commnet, shall share the information about the new developments in the field of Information Technology.

Mr. C.J. Singh, Managing Director, CorePR, shall apprise you with the newer facets of PR 2.0.

Please do confirm your participation on info@corepr.com

Public Service Broadcasting in the Age of Globalization

A recent publication of Asian Media Information and Communication Centre, Public Service Broadcasting in the Age of Globalization edited byIndrajit Banerjee & Kalinga Seneviratne (SG$35 / US$242006, 352pp ISBN 981-4136-01-8) can be ordered from AMIC.

This book was inspired by a project AMIC conducted for UNESCO in 2004-05 on Good Practices in Public Service Broadcasting.

Case studies and experiences of twelve countries are covered, giving a global perspective on the state of public service broadcasting in the age of globalization.

To order, http://www.amic.org.sg/publication/files/PSB_order.pdf

Punjab Police on image improvement drive

As a part of improving police-public interface, the Punjab Police has decided to publish a magazine as a part of its public relations endeavours, and highlight the people-friendly image of Punjab Police.
Director General of Police S.S. Virk said the monthly magazine will give the police's perspective, and showcase the literary, cultural and artistic talent of police officials and personnel.
The magazine also intends to inform the people about the police achievements in detecting important crime stories.
Congratulations to DGP S.S. Virk and his team of dynamic police officers for coming up with brilliant ideas.
However, there is a dire need that the Police everywhere gets sensitised to the finer nuances of human relations and improves its direct public interface with more humility, understanding, and compassion, instead of reacting with muscle power.

Information Technology in Public Relations

Information Technology has given an edge to the Public Relations practice, lending speed and varied reach. From e-mailing to Podcasting and Blogging, PR has come a long way trying its hands in this neo-media, what has also initiated discussion in the Blogspheres, about advent of PR 2.0.
To discuss and understand the potential that IT has in managing PR operations, the Chandigarh Chapter of Public Relations Society of India is organising a programme, "Role of IT in PR" on Saturday, 30th September 2006 at 10:15am at Chandigarh Press Club.
Mr. J.K. Menon, CEO, Interworld Comnet, and Mr. C.J. Singh, Managing Director, CorePR, shall make presentations on the theme.
We shall deeply appreciate a line in confirmation.
For more information, log on to www.prsi.in

ICCO Global Summit in New Delhi

Public Relations Consultants Association of India (PRCAI), the apex industry body representing public relations consultants in India, and a member of The International Communications Consultancy Organization (ICCO), is organising the ICCO Global Summit in New Delhi from 4 to 6 October 2006.

The ICCO Summit will explore what new skills and resources PR agencies will require in the future, if they are to take advantage of the new opportunities being created by the shift in influence from West to East, and, more importantly, if they are to remain relevant to their clients.

For registration and other details, please log on to : http://iccosummitindia.com/aboutsummit/individual_reg_new.asp