PR Next

Mr. Vikram Kharvi, PR blogger on indiaprforum.blogspot.com has started a new fortnightly for the communication professionals, PR Next. Check it out. Great addition to PR literature.
CJ, CorePR

TV Key to Media Future

Here's an interesting insight into the emerging online video viewing trends vis-a-vis television viewing and how it is impacting the tv advertising market place. 

Our own Chandigarh lad, Mr. Manish Bhatia, who is currently the President of Advanced Digital Services for Nielsen in USA, discusses it with fellow professionals in a panel discussion. Read more on Media Daily News.

 

PR Lions - Jury President's Message

I am reproducing here the message of Lord Tim Bell, President of the Jury for PR Lions 2009 for the PR fraternity

"This is the first time the Cannes Lions Festival has acknowledged the existence of Public Relations as part of the communications and marketing mix and decided to award Lions for outstanding work in this field. It is long overdue and I’m flattered and privileged to be the first President of the jury.  
 
In 1961, before most of you were born, I joined CPV, the first British-owned international advertising agency and its sister Public Relations company, Voice and Vision. I guess I learned how advertising and Public Relations were allied trades at that time and yet PR was considered inferior to advertising. Today, nearly fifty years later, the client community and the industry have finally recognised that they are both essential parts of the marketing business.  Moreover, creativity and imagination, as well as skill, are vital to both.  
 
I hope the first PR Lions will be a success and inspire better work, and recognise that all communications can change the way we live and the way we think; down to the mundane things like what we buy, what we wear, what we enjoy and most of all, the way we regard things, people, companies, countries and of course brands. I hope the winners will be proud and well-celebrated. I’ll do my best and I’m sure the jury will as well. But most of all, I hope it is all a very happy event."

Cannes 2009 to have PR campaign category

PR Lions would be the award that the PR fraternity can now vie for at the Cannes Lions 2009 scheduled for June 22, 2009. 

The PR agencies can submit entries for Sector Related PR, Product and Service, and Techniques, which will have Lord Tim Bell, chairman of Chime Communications, to chair the inaugural PR Lions Jury. 

Great news for PR fraternity for finding a space in the Cannes.