Friday, April 20, 2007
Mediation: The next big leap in judicial reforms
International Conference on Innovative Tourism
Thursday, April 19, 2007
Big 92.7 FM is Number One
And Chandigarh appears to be on the radar of everyone including the market research organisations which thought of moving out of the metro-oriented listenership surveys and explore the Tier-II cities. In March-April 2007, Mumbai based Indica Research Consumer Insights, which has numerous listernship surveys to its credit, conducted the research in Chandigarh across the age groups of 15-34 yrs ( male & female), households belonging to SEC A/B/C.
Obviously both the private radio channels, BigFM and MyFM scored a lead over the All India Radio Rainbow. And amongst these three, Big92.7FM has emerged as leader with 82 percent overall listenership.
Music being a key differentiator, BIG 92.7 FM’s music positioning has received the endorsement of Chandigarh with 81% of Chandigarh voting it the best on Music.. My FM has also received thumbs up for their music by 64% of Chandigarh, both scoring above AIR Rainbow in the parameter of most enjoyable stations to listen to with 77% and 69% votes respectively, which AIR scored 18 percent.
As to the popularity of the RJs amongst city listeners, for their distinct lingual flavour and persona, Pankaj, Meenakshi, Nidhi of BIG FM have scored the maximum votes to be the top 3 RJs of the City. MyFM’s RJ Khushi ranks 7th amongst the top 10s, while other being from BigFM.
CJ Singh . CorePR
Wednesday, April 18, 2007
Photo Exhibition
Saturday, April 7, 2007
Budget Your PR efforts
This exercise is of tremendous help, and has several advantages. One, it makes you proactive; two, it helps the top management understand the need for professional PR support in all its operations; three, it provides you with the opportunity to plan your activities and get approvals for the budgets.
However, do incorporate the proposed timelines, and measurement parameters of your success.
Best of luck in this year of pig, which, in the Chinese culture, is associated with fertility and virility, and bearing children in the year of the pig is considered very fortunate, as they will be happy and honest.
So it is a happy time for PR people to show their 'fertility and virility' in culling out newer ideas and launch newer campaigns (your children), which should bring happiness for all stake-holders, provided they are 'honest'...based on ethical professional values.
Happy April :)
CJ, CorePR
Thursday, March 29, 2007
Lie travels faster than the truth?
Last month has seen two major rumours showing the power of communication, especially if it is a lie. I remember what Mark Twain once said, “A lie can travel halfway around the world while the truth is putting its shoes on.”
The rumour of deaths by mobile phones travelled all across the northern region within one day, while a week back, the rumour of 'impending earthquake' kept many people out of their homes the whole night. My enquiries revealed that most of the people received phone calls from friends or relatives informing that an 'earthquake is expected so rush out'. The entire Panjab, Rajasthan, Haryana, was affected within a matter of hours...and it all happened between 1am and 3am.
The question is: who started it? And how come majority of the people believed it, without realising that the mankind has yet to reach a stage to be able to predict earthquakes.
Tourism is more than a business or just an economic activity
What do you mean by tourism? I often wonder at the word ‘tourism’; perhaps the only business or vocation which has ‘ism’ prefixed to it....
-
Emboldened and inspired by the 'Startup India' many startups are emerging, and youngsters especially, are enthused to setup thei...
-
"How does it matter to me?" or in chaste Panjabi it is often remarked, " Kee farak penda hai? " or even when some of th...