Chandigarh media scene is alive and throbbing, especially with the launch of two private radio stations, Big 92.7FM and MyFM 94.3, owned by Adlabs and Dainik Bhaskar respectively. The city had earlier had only one local channel of AIR, and last year saw the transmission of AIR Rainbow from Delhi through Kasauli transmission, adding zest to the radio buffs. Even the local AIR station had seen the advent of many private software producers for which the trend was set by RadioBuzz in November 2002, that provided some zing to the programmes.
And Chandigarh appears to be on the radar of everyone including the market research organisations which thought of moving out of the metro-oriented listenership surveys and explore the Tier-II cities. In March-April 2007, Mumbai based Indica Research Consumer Insights, which has numerous listernship surveys to its credit, conducted the research in Chandigarh across the age groups of 15-34 yrs ( male & female), households belonging to SEC A/B/C.
Obviously both the private radio channels, BigFM and MyFM scored a lead over the All India Radio Rainbow. And amongst these three, Big92.7FM has emerged as leader with 82 percent overall listenership.
Music being a key differentiator, BIG 92.7 FM’s music positioning has received the endorsement of Chandigarh with 81% of Chandigarh voting it the best on Music.. My FM has also received thumbs up for their music by 64% of Chandigarh, both scoring above AIR Rainbow in the parameter of most enjoyable stations to listen to with 77% and 69% votes respectively, which AIR scored 18 percent.
As to the popularity of the RJs amongst city listeners, for their distinct lingual flavour and persona, Pankaj, Meenakshi, Nidhi of BIG FM have scored the maximum votes to be the top 3 RJs of the City. MyFM’s RJ Khushi ranks 7th amongst the top 10s, while other being from BigFM.
CJ Singh . CorePR
