Are You Passionate about Your Business?

As we enter 2013, many of us have lots of new year resolutions, and especially those in profession or business, do have a very clear plans in their minds what they want to achieve in the year ahead. 

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The year 2013 is most promising for all those "passionate" people who love what they do, and what they represent.  

In one of the facebook studies, I was surprised to know that almost 45% of the small businesses are on the social media.  It is though debatable that whether social media helps someone succeed too, yet the people who love their work and are passionate about it can be found there. They would write about their product, their services, the brand, and share photos with the community.  

For many of the companies in the FMCG sector, health, hospitality, and entertainment business have faired well through their active engagement with their audience through social media. 

Are you passionate about your work? Go ahead and make the best use of the exciting online tools. 
The best part is that 2013 promises to be an era of further integration of multiple platforms, with the entire world in your smart phone. 

Happy 2013. 

Creativity in PR

This is a latest global study by The Holmes Report in collaboration with Ketchum and No Go Create, would make any PR professional sit up and introspect. The study done in 2012 makes interesting revelation. Some consider it as an area of concern too, since only 6 percent of the respondents considered PR industry as creative, and another 6 percent labelled it as "non-existent".

It definitely is an area of concern considering that over 600 respondents from 35 countries including the clients besides agency and in-house executives participated in the survey.

However, it is worth exploring further as to what kind of creativity is being looked at by the clients in their PR services. Nevertheless, it is worth understanding, comparing the insight with our own Indian practice within our own respective organisations, and learning from it.
(Download pdf)

Creativity in PR, a Global Study from ArunSudhaman

What motivates people? Discover.

Many of us as communicators often face the challenge of motivating our internal stakeholders, the employees, the members of our team.  We have all digested Maslow's theory and what motivates an individual.
Here's another visually interesting presentation by Dan Pink, who engages you with his masterly idea.  Give them freedom. Give them a purpose. And see the magic happen.  Enjoy.

Video from KarmaTube

The Magic of Motivation...Unveiled!

Many of us as communicators often face the challenge of motivating our internal stakeholders, the employees, the members of our team.  We have all digested Maslow's theory and what motivates an individual.
Here's another visually interesting presentation by Dan Pink, who engages you with his masterly idea.  Give them freedom. Give them a purpose. And see the magic happen.  Enjoy.

Video from KarmaTube

Free Online Research Center for Social Media

Since the time the social media has hit the web world, the public relations practitioners have been pushed into the cyclone, some fully prepared, many unwillingly, leaving a still few to wonder at the nuances of social media.

To help the PR practitioners, Institute of Public Relations has launched an absolutely free resource today...the Online Research Centre for Social Media Science. 

An excellent storehouse of research articles, books etc, that benchmarks the veritable tools like facebook, twitter, linkedin, digg, etc and how these can be effectively deployed in PR practice.

7th Global PR Conclave

The preparations are afoot for the Public Relations Council of India's 7th Global PR Conclave at Hyderabad in 17-18 February 2013.  Our heartiest congratulations to Mr MB Jayaram, Chairman Emeritus PRCI, Ajai Agarwal.National VP, Capt Rakesh Gulati, Zonal Chairman South & Mr Narayanan Chairman Hyderabad Chapter.
The calendar is full for PR practitioners to be part of various knowledge series.  While Bangalore has engaged various colleges to be a part of PRCI student wing, Varanasi under the leadership of Dr. Vishwanath Pandey is organising a two-days workshop at Benaras Hindu University in January 2013, on "Paradigm Shift of PR".
Get ready to be a part of the event.