Go Viral

Engaging your targeted audience on the social media is an essential component of online public relations efforts.  It is not about informing them but involving them in the campaign and make them act or respond to the communication. Though there are different tools available to measure the ultimate outcome of the efforts, to collate and integrate the analytics, Hubspot is a veritable to do the job.

This video provides interesting insight how one can integrate various online social media platforms to make the communication go viral.

What social media policy your company should have?

Social media is growing everyday giving access to every individual to use it with impunity.  And unknowingly, in a bigger corporate setup, employees use the platform sharing status or information unwittingly which they should not be sharing.
Many organisations restrict/block the access to the social media. But there are others who encourage their employees to use it but with utmost caution.
This video by Citrix provides an overview of the social media policy that the company has been following.  Of course it requires lot of work to customise the policy as per the organisation's needs and objectives.

Are You Passionate about Your Business?

As we enter 2013, many of us have lots of new year resolutions, and especially those in profession or business, do have a very clear plans in their minds what they want to achieve in the year ahead. 

(c) About.com

The year 2013 is most promising for all those "passionate" people who love what they do, and what they represent.  

In one of the facebook studies, I was surprised to know that almost 45% of the small businesses are on the social media.  It is though debatable that whether social media helps someone succeed too, yet the people who love their work and are passionate about it can be found there. They would write about their product, their services, the brand, and share photos with the community.  

For many of the companies in the FMCG sector, health, hospitality, and entertainment business have faired well through their active engagement with their audience through social media. 

Are you passionate about your work? Go ahead and make the best use of the exciting online tools. 
The best part is that 2013 promises to be an era of further integration of multiple platforms, with the entire world in your smart phone. 

Happy 2013. 

Creativity in PR

This is a latest global study by The Holmes Report in collaboration with Ketchum and No Go Create, would make any PR professional sit up and introspect. The study done in 2012 makes interesting revelation. Some consider it as an area of concern too, since only 6 percent of the respondents considered PR industry as creative, and another 6 percent labelled it as "non-existent".

It definitely is an area of concern considering that over 600 respondents from 35 countries including the clients besides agency and in-house executives participated in the survey.

However, it is worth exploring further as to what kind of creativity is being looked at by the clients in their PR services. Nevertheless, it is worth understanding, comparing the insight with our own Indian practice within our own respective organisations, and learning from it.
(Download pdf)

Creativity in PR, a Global Study from ArunSudhaman

What motivates people? Discover.

Many of us as communicators often face the challenge of motivating our internal stakeholders, the employees, the members of our team.  We have all digested Maslow's theory and what motivates an individual.
Here's another visually interesting presentation by Dan Pink, who engages you with his masterly idea.  Give them freedom. Give them a purpose. And see the magic happen.  Enjoy.

Video from KarmaTube

The Magic of Motivation...Unveiled!

Many of us as communicators often face the challenge of motivating our internal stakeholders, the employees, the members of our team.  We have all digested Maslow's theory and what motivates an individual.
Here's another visually interesting presentation by Dan Pink, who engages you with his masterly idea.  Give them freedom. Give them a purpose. And see the magic happen.  Enjoy.

Video from KarmaTube