Friday, April 20, 2007

Mediation: The next big leap in judicial reforms

The International Centre for Alternative Dispute Resolution is organising a one-day conclave in Chandigarh on April 21.
 
Dr. H.R. Bhardwaj, Union Minister for Law and Justice shall inaugurate this Conference, with many judges of the Supreme Court of India, Chief Justice and other judges of the Panjab and Haryana High Court participating.
 
This is the next best option for the litigants to find prompt redressal of their grievances through out-of-court settlement. Already Delhi, and Maharashtra have set up the ADR (Alternate Dispute Resolution) courts.
 
The organisers and the participants at the Chandigarh conference look forward to having similar ADR court in the city.
 
CJ

International Conference on Innovative Tourism

The first international conference on Innovative Tourism begins on 21st April 2007. 
 
Some of the major highlights would be the focus on four major potentials of tourism, namely, medical, religious, eco, and adventure.
 
Chandigarh which is emerging as the hub of tourism activities, intends to increase the average stay of a visitor in the city to 3/4 days instead of using it as a mere transit base.  The attempt is to make it as a base station for the tourists to go around within the 200-300 km radius and visit other tourist locations.
 
The city itself has consideratble interesting sites, and great ambiance for everyone visiting the play to enjoy.
 
CJ

Thursday, April 19, 2007

Big 92.7 FM is Number One

Chandigarh media scene is alive and throbbing, especially with the launch of two private radio stations, Big 92.7FM and MyFM 94.3, owned by Adlabs and Dainik Bhaskar respectively. The city had earlier had only one local channel of AIR, and last year saw the transmission of AIR Rainbow from Delhi through Kasauli transmission, adding zest to the radio buffs. Even the local AIR station had seen the advent of many private software producers for which the trend was set by RadioBuzz in November 2002, that provided some zing to the programmes.

And Chandigarh appears to be on the radar of everyone including the market research organisations which thought of moving out of the metro-oriented listenership surveys and explore the Tier-II cities. In March-April 2007, Mumbai based Indica Research Consumer Insights, which has numerous listernship surveys to its credit, conducted the research in Chandigarh across the age groups of 15-34 yrs ( male & female), households belonging to SEC A/B/C.
Obviously both the private radio channels, BigFM and MyFM scored a lead over the All India Radio Rainbow. And amongst these three, Big92.7FM has emerged as leader with 82 percent overall listenership.
Music being a key differentiator, BIG 92.7 FM’s music positioning has received the endorsement of Chandigarh with 81% of Chandigarh voting it the best on Music.. My FM has also received thumbs up for their music by 64% of Chandigarh, both scoring above AIR Rainbow in the parameter of most enjoyable stations to listen to with 77% and 69% votes respectively, which AIR scored 18 percent.
As to the popularity of the RJs amongst city listeners, for their distinct lingual flavour and persona, Pankaj, Meenakshi, Nidhi of BIG FM have scored the maximum votes to be the top 3 RJs of the City. MyFM’s RJ Khushi ranks 7th amongst the top 10s, while other being from BigFM.
CJ Singh . CorePR

Wednesday, April 18, 2007

Photo Exhibition

Our friend from Public Relations Haryana, who has made a mark as a photographer with numerous awards to his credit, is putting up the exhibition of his latest collection at Panjab Kala Bhavan, Sector 16, Chandigarh. The Exhibition opens tomorrow, i.e. 19th April at 5:15pm. Let us join him and compliment him in person. CJ

Saturday, April 7, 2007

Budget Your PR efforts

April is the month for the PR people to review the results of their efforts of the past and plan for the future. One of the essential component is to consolidate the report for your organisation or each of your clients with the results achieved through various PR initiatives last year. And get ready for the presentation on what you want to accomplish in the coming 12 months.
This exercise is of tremendous help, and has several advantages. One, it makes you proactive; two, it helps the top management understand the need for professional PR support in all its operations; three, it provides you with the opportunity to plan your activities and get approvals for the budgets.
However, do incorporate the proposed timelines, and measurement parameters of your success.
Best of luck in this year of pig, which, in the Chinese culture, is associated with fertility and virility, and bearing children in the year of the pig is considered very fortunate, as they will be happy and honest.
So it is a happy time for PR people to show their 'fertility and virility' in culling out newer ideas and launch newer campaigns (your children), which should bring happiness for all stake-holders, provided they are 'honest'...based on ethical professional values.
Happy April :)
CJ, CorePR

Thursday, March 29, 2007

Lie travels faster than the truth?

Last month has seen two major rumours showing the power of communication, especially if it is a lie. I remember what Mark Twain once said, “A lie can travel halfway around the world while the truth is putting its shoes on.”

The rumour of deaths by mobile phones travelled all across the northern region within one day, while a week back, the rumour of 'impending earthquake' kept many people out of their homes the whole night. My enquiries revealed that most of the people received phone calls from friends or relatives informing that an 'earthquake is expected so rush out'. The entire Panjab, Rajasthan, Haryana, was affected within a matter of hours...and it all happened between 1am and 3am.

The question is: who started it? And how come majority of the people believed it, without realising that the mankind has yet to reach a stage to be able to predict earthquakes.

Tourism is more than a business or just an economic activity

What do you mean by tourism? I often wonder at the word ‘tourism’; perhaps the only business or vocation which has ‘ism’ prefixed to it....