Tuesday, June 3, 2008

New issue of PR-e-Sense available for download

The 27th issue of the most respected and read online ezine on public relations, PR-e-Sense, edited and published by Mr. K. Srinivasan of PR Point, is now available for download.
This issue focusses on the theme "PR Online Resources". Image Management and PR Point Groups complete 9 successful and active years and enters 10th year in June. To coincide with this, various PR online resourcs available today have also been included in this ezine.
This ezine will be a handbook for professionals and students to get all the top PR Resources.
Please enjoy this ezine and give your feedback to editor@corpezine.com.
Please Click here to Download the e-zine. Don't miss it.

Friday, May 30, 2008

Women in Media: Seminar Programme

Different sessions for the Women in Media scheduled next week in Chandigarh, includes:

Session 1: Major Problems of Women Journalists in Print & Electronic Media
Session 2: The Superiority Myth: Men vs Women
Session 3: Why coverage of women issues get a raw deal?
Session 4: Need for well-defined gender policy in print and electronic media

We shall welcome any views and opinions of the readers on the issue.

Monday, May 26, 2008

PR. What?

A usual question that befuddles everyone. Majority do not understand what PR people do? Perhaps you can find them in the morning having 'Power Breakfasts', whiling away time on their cell phones, courting media people at lunch, and having a cocktail bash in the evening.
Ask a student, and he would like to get into PR for its glamour, hefty pay packet, and because "he/she likes to socialise".
Ask a politician, and would squirm at the word 'PR' and would like him to be his henchman to see that his photograph appears next day in the newspaper, or is in camera on television in the evening news, for having inaugurated a eating joint.
Ask a journo, and he would scorn at the mere mention of the word.
The debate continues. The scorns, and preconceived notions about PR continue to rule the roost, except for ruing by the PR practitioners once in a while at various PR fora; pointing fingers or making critical comments, without any positive action plan to correct the situation.
Public Relations is a sacred management practice that manages an organisation or an individual's perceptions in the eyes of their stakeholders by managing communication in all its forms and shapes.
Its practice not only requires a basic understanding of psychology, semantics, management principles, human relations, behaviourial sciences, media processes and operations, research, etc. etc., but also a thorough knowledge and experience in devising creative communication solutions to manage issues and perceptions.
Public Relations is and remains the science and art of managing communication, which is based on truth.
There are numerous points of view on the issue of 'truth', and how truthful PR practitioners can be when the organisations they represent want them to communicate the message which they want, is definitely a point for debate, which we can discuss some other time. However, the fact remains, Public Relations is not a substitute for truth.

Friday, May 23, 2008

Women in Media

Media Information and Communication Centre of India (MICCI) is organising a two-days seminar on "Women in Media:Fighting Stereotypes - Identity & Gender" on 7-8 June 2008 at Golden Jubilee Auditorium, Panjab University, Chandigarh.
Though there is no registration fee, formal registration in advance is necessary to make appropriate arrangements.
Public Relations Society of India-Chandigarh Chapter and CorePR are the Knowledge Partners in organising this seminar.
For further information please contact Geetu Batra, CorePR, 0172-2613190 / 5016581, or email at info@corepr.com
CJ Singh

Wednesday, March 5, 2008

PR Conference on Communication Challenges

The Chandigarh Chapter of PRSI is organising a one-day Conference on "Media Paradigm and Communication Challenges" on Sunday, 16th March 2008 at the CII Convention Centre, Chandigarh.
Leading luminaries from the field of print and electronic media, PR practitioners, and academicians shall be addressing the Conference.
The registration fee is Rs.1500.
For further details, please send email.

Golden Jubilee Year of PRSI

Public Relations Society of India (PRSI) completes 50 eventful years this year. There are a number of activities planned around the country. The Chandigarh Chapter, one of the 33 Chapters of PRSI, is organising a Golden Jubilee Felicitation function on 15th March 2008, at the CII Convention Centre, Chandigarh, where former National Presidents of PRSI shall be felicitated.
For further information please get in touch with us through email.

Tourism is more than a business or just an economic activity

What do you mean by tourism? I often wonder at the word ‘tourism’; perhaps the only business or vocation which has ‘ism’ prefixed to it....