Last year there had been discussion on whether PR people lie and some of the senior PR practitioners at an international conference made no bone about the fact that 'yes they do lie on behalf of the client', that led to serious discussion on the issue, with many votaries for the business of lying.
Unfortunate indeed. Most corporates do not understand the need to be truthful, honest and ethical, and they run to PR agencies to white wash their image, who, again many of them, oblige with a smile.
As a firm believer in the ethical practice of all professions, and the dictum that Public Relations is NOT a substitute for truth, lays down the mandate for the practice of PR. It does not mean that the bad image cannot be corrected, provided the individual and/or the corporate is willing to learn and clean up its own act and adopt the right course of action.
The recent Hollywood release Hancock holds the message for the PR practitioners as well as the corporates. Here's a super hero who carries a bad image until he runs into a PR man, Jason Bateman, who helps him change his habits and his behaviour, and the good things follow...even attracting a positive media.
CJ
Thursday, July 17, 2008
Tuesday, July 15, 2008
One of our members Paddy Padmanabhan very rightly pointed out about India's rank at 120 in the international ranking, and aptly mentioned about PR intervention.
It is time that Incredible India also wakes up to the reality of our times. There are numerous issues right from corruption, bureaucratic redtapism, injustice, poverty, health crisis, etc., that emanate from mismanaged communication. Living as we are in an interdependent world, and the good that the liberalisation process brought for the Indian economy, it is time to review and improve the situation further through re-engineering the old hackneyed systems of governance, and speed up the process of development.
The need is to communicate government's concerns and vision to all segments, horizontally and vertically, and roll out time-bound action plan, besides initiating the sensitisation process within the government machinery.
Even today, any corporate initiative is looked with suspicion and every possible hurdle is put in place where the formula of MBO-management by objectives (objections?) is seen in action. Lack of intra-departmental and inter-departmental communication where each works at tangent with maximum attempt to subvert any developmental process by hiding essential information from the stakeholders.
Despite the e-governance process being implemented the accountability factor in the government has yet to take appropriate shape.
Communication challenge involves putting their cards bare with all procedures and processes shared at one instance with defined timeline of approvals without which the responsibility shall never get fixed, and India shall continue to suffer in terms of its progress, and its image.
It is time that Incredible India also wakes up to the reality of our times. There are numerous issues right from corruption, bureaucratic redtapism, injustice, poverty, health crisis, etc., that emanate from mismanaged communication. Living as we are in an interdependent world, and the good that the liberalisation process brought for the Indian economy, it is time to review and improve the situation further through re-engineering the old hackneyed systems of governance, and speed up the process of development.
The need is to communicate government's concerns and vision to all segments, horizontally and vertically, and roll out time-bound action plan, besides initiating the sensitisation process within the government machinery.
Even today, any corporate initiative is looked with suspicion and every possible hurdle is put in place where the formula of MBO-management by objectives (objections?) is seen in action. Lack of intra-departmental and inter-departmental communication where each works at tangent with maximum attempt to subvert any developmental process by hiding essential information from the stakeholders.
Despite the e-governance process being implemented the accountability factor in the government has yet to take appropriate shape.
Communication challenge involves putting their cards bare with all procedures and processes shared at one instance with defined timeline of approvals without which the responsibility shall never get fixed, and India shall continue to suffer in terms of its progress, and its image.
Sunday, July 13, 2008
National PR Education Day
Global Forum for Public Relations has always been proactive in contributing to the knowledge of the public relations practitioners, and this time it has come up with another novel idea of designating 6th August as the National PR Education Day.
The day has been earmarked in honour of former National President of Public Relations Society of India (PRSI) and Editor of PR Voice, Dr. C.V. Narasimha Reddi, who turns 75 on this day.
Indeed a great tribute that we can pay to this great personality whose contribution to PR practice in the country is unparalleled.
The young aspirants who intend to adopt PR as a career are always at a loss to understand the nuances of Public Relations practice, primarily because of the lack of adequate literature, research, and studies on the subject in Indian context.
All PR practitioners are requested to send their ideas as to how we can perpetuate this day most meaningfully and contribute to the enhancement of PR educational resources.
Let 6th August be the Day of reckoning for all the PR practitioners, and chalk out plans as to how we would like to contribute to this cause for the next five years, to make PR education and its practice in the country to match, and even surpass the international standards, and establish benchmarks of its best practices here.
So put on the thinking cap and start writing back.
And wherever PRSI, PRCI, IABC, and other similar organisations have their chapters, must hold a meeting and brainstorm on the issue engaging the academia in this process.
CJ Singh, CorePR, Chandigarh
The day has been earmarked in honour of former National President of Public Relations Society of India (PRSI) and Editor of PR Voice, Dr. C.V. Narasimha Reddi, who turns 75 on this day.
Indeed a great tribute that we can pay to this great personality whose contribution to PR practice in the country is unparalleled.
The young aspirants who intend to adopt PR as a career are always at a loss to understand the nuances of Public Relations practice, primarily because of the lack of adequate literature, research, and studies on the subject in Indian context.
All PR practitioners are requested to send their ideas as to how we can perpetuate this day most meaningfully and contribute to the enhancement of PR educational resources.
Let 6th August be the Day of reckoning for all the PR practitioners, and chalk out plans as to how we would like to contribute to this cause for the next five years, to make PR education and its practice in the country to match, and even surpass the international standards, and establish benchmarks of its best practices here.
So put on the thinking cap and start writing back.
And wherever PRSI, PRCI, IABC, and other similar organisations have their chapters, must hold a meeting and brainstorm on the issue engaging the academia in this process.
CJ Singh, CorePR, Chandigarh
Global Forum for Public Relations: Awards function
GLOBAL FORUM FOR PUBLIC RELATIONS, the India International Association for Values and Ethics in Public Relations Profession, is organising an Awards and Felicitation Function at Hyderabad, on 18th July. Sri G. Vinod, Minister for Labour and Employment, Government of AP shall be the chief guest, and guests of honours include our very dear Dr. C.V. Narasimha Reddi, amongst various other dignitaries.
Rajayogi B.K. Karuna ji, Chief of Multimedia and PR, Brahmakumaris, Mt Abu; Sri Atluri Subba Rao, Former President, FAPCCI, Hyderabad; are to receive the Awards, while Shri Suraj Prasad Agarwal, President, FAPCCI, Hyderabad shall be felicitated.
Rajayogi B.K. Karuna ji, Chief of Multimedia and PR, Brahmakumaris, Mt Abu; Sri Atluri Subba Rao, Former President, FAPCCI, Hyderabad; are to receive the Awards, while Shri Suraj Prasad Agarwal, President, FAPCCI, Hyderabad shall be felicitated.
Saturday, July 5, 2008
PR Blogs
Google Blog Search is the new utility from the Google team. Just key-in your favourite subject and it would turn up links to all the bloggers from around the globe. What a resource for the public relations practitioners! A search for 'Public Relations' turned up 8,215,944 links to blogs on the subject. Imagine the vast treasure-trove available in the netspace for everyone to learn. Happy blogging!
Tuesday, June 3, 2008
New issue of PR-e-Sense available for download
The 27th issue of the most respected and read online ezine on public relations, PR-e-Sense, edited and published by Mr. K. Srinivasan of PR Point, is now available for download.
This issue focusses on the theme "PR Online Resources". Image Management and PR Point Groups complete 9 successful and active years and enters 10th year in June. To coincide with this, various PR online resourcs available today have also been included in this ezine.
This ezine will be a handbook for professionals and students to get all the top PR Resources.
Please enjoy this ezine and give your feedback to editor@corpezine.com.
Please Click here to Download the e-zine. Don't miss it.
This issue focusses on the theme "PR Online Resources". Image Management and PR Point Groups complete 9 successful and active years and enters 10th year in June. To coincide with this, various PR online resourcs available today have also been included in this ezine.
This ezine will be a handbook for professionals and students to get all the top PR Resources.
Please enjoy this ezine and give your feedback to editor@corpezine.com.
Please Click here to Download the e-zine. Don't miss it.
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