Creativity in PR

This is a latest global study by The Holmes Report in collaboration with Ketchum and No Go Create, would make any PR professional sit up and introspect. The study done in 2012 makes interesting revelation. Some consider it as an area of concern too, since only 6 percent of the respondents considered PR industry as creative, and another 6 percent labelled it as "non-existent".

It definitely is an area of concern considering that over 600 respondents from 35 countries including the clients besides agency and in-house executives participated in the survey.

However, it is worth exploring further as to what kind of creativity is being looked at by the clients in their PR services. Nevertheless, it is worth understanding, comparing the insight with our own Indian practice within our own respective organisations, and learning from it.
(Download pdf)

Creativity in PR, a Global Study from ArunSudhaman

What motivates people? Discover.

Many of us as communicators often face the challenge of motivating our internal stakeholders, the employees, the members of our team.  We have all digested Maslow's theory and what motivates an individual.
Here's another visually interesting presentation by Dan Pink, who engages you with his masterly idea.  Give them freedom. Give them a purpose. And see the magic happen.  Enjoy.

Video from KarmaTube

The Magic of Motivation...Unveiled!

Many of us as communicators often face the challenge of motivating our internal stakeholders, the employees, the members of our team.  We have all digested Maslow's theory and what motivates an individual.
Here's another visually interesting presentation by Dan Pink, who engages you with his masterly idea.  Give them freedom. Give them a purpose. And see the magic happen.  Enjoy.

Video from KarmaTube

Free Online Research Center for Social Media

Since the time the social media has hit the web world, the public relations practitioners have been pushed into the cyclone, some fully prepared, many unwillingly, leaving a still few to wonder at the nuances of social media.

To help the PR practitioners, Institute of Public Relations has launched an absolutely free resource today...the Online Research Centre for Social Media Science. 

An excellent storehouse of research articles, books etc, that benchmarks the veritable tools like facebook, twitter, linkedin, digg, etc and how these can be effectively deployed in PR practice.

7th Global PR Conclave

The preparations are afoot for the Public Relations Council of India's 7th Global PR Conclave at Hyderabad in 17-18 February 2013.  Our heartiest congratulations to Mr MB Jayaram, Chairman Emeritus PRCI, Ajai Agarwal.National VP, Capt Rakesh Gulati, Zonal Chairman South & Mr Narayanan Chairman Hyderabad Chapter.
The calendar is full for PR practitioners to be part of various knowledge series.  While Bangalore has engaged various colleges to be a part of PRCI student wing, Varanasi under the leadership of Dr. Vishwanath Pandey is organising a two-days workshop at Benaras Hindu University in January 2013, on "Paradigm Shift of PR".
Get ready to be a part of the event.

Hyderabad gets ready for 7th Global PR Meet

The preparations are afoot for the Public Relations Council of India's 7th Global PR Conclave at Hyderabad in February 2013.  Our heartiest congratulations to Mr MB Jayaram, Chairman Emeritus PRCI, Ajai Agarwal.National VP, Capt Rakesh Gulati, Zonal Chairman South & Mr Narayanan Chairman Hyderabad Chapter.
The calendar is full for PR practitioners to be part of various knowledge series.  While Bangalore has engaged various colleges to be a part of PRCI student wing, Varanasi under the leadership of Dr. Vishwanath Pandey is organising a two-days workshop at Benaras Hindu University in January 2013, on "Paradigm Shift of PR".
Another international conclave, 4th Glocal Communication is scheduled for March 2013 in Bangalore.
Chandigarh Chapter is having a two-days conference on "Media and Human Development: Need for Change in Priority" on 22-23 September 2012 in association with MICCI and FES.
Get ready to be a part of these events.