Saturday, November 27, 2010

What's your opinion about Airtel's new identity?

Bharti Group recently launched its new Airtel logo. Many of you must be airtel users. Even if you are not, this massive exercise deserves your opinion. Are you happy with the new brand identity? Or not?

Take a minute. Just click here, and submit.

Stunt Driving or Safe Driving?

Interface Communications has launched Mahindra Stallio's TVC featuring Aamir Khan, which comes as a relief from the usual bike stunts. Bajaj Pulsar came up with stunt mania ads and soon thereafter became a sponsor for the MTV show too that promoted street biking and stunts by youth. Chandigarh itself saw the emergence of many such stunt bikers who used open wide roads in the wee hours to practice and demonstrate their hands on dangerous stunts.
The new TVC comes at a time when India is sitting up to the challenges of traffic related accidents that are almost assuming epidemic proportion. Time to think indeed: stunt or safe driving? 
Good, simple communication.

Thursday, November 25, 2010

Radio for Development

Community radio for long has been used for socio-economic development in the tribal and hilly remote areas around the world. It has helped spearhead the movement against illiteracy, poverty, unemployment, disease, etc. engaging the people in becoming a part of the change for their betterment.
The Government of India is keen to promote community radio in the country, yet there are not many takers. Though largely the educational institutions have come forward to avail the opportunity, NGOs have not so far moved applications in large number.
As of August 2010, 748 applications were received out of which 250 were given the letters of intent (LOI), while Grant of Permission of Agreement was signed for 110 institutions.  84 community radio stations have already become operational.

In Chandigarh, Sarvsiksha Mission Sector 32; ITFT; Vivek High School; School of Communication, Panjab University; Chitkara Institute, have received the Letter of Intent, out of which Panjab University's School of Communication and Vivek High School have already started operations.
Fortunately with the amended guidelines of the MIB, the community radio can sustain the station's activities through limited advertising though it cannot have sponsored programmes except of the Central and State Governments.

Indian wireline broadband pricing likely to fall by 50%; segment to generate Rs 80,000 crore over 5 years

Indian wireline broadband pricing likely to fall by 50%; segment to generate Rs 80,000 crore over 5 years