Wednesday, November 21, 2012

Creativity in PR

This is a latest global study by The Holmes Report in collaboration with Ketchum and No Go Create, would make any PR professional sit up and introspect. The study done in 2012 makes interesting revelation. Some consider it as an area of concern too, since only 6 percent of the respondents considered PR industry as creative, and another 6 percent labelled it as "non-existent".

It definitely is an area of concern considering that over 600 respondents from 35 countries including the clients besides agency and in-house executives participated in the survey.

However, it is worth exploring further as to what kind of creativity is being looked at by the clients in their PR services. Nevertheless, it is worth understanding, comparing the insight with our own Indian practice within our own respective organisations, and learning from it.
(Download pdf)


Saturday, November 3, 2012

The Magic of Motivation...Unveiled!

Many of us as communicators often face the challenge of motivating our internal stakeholders, the employees, the members of our team.  We have all digested Maslow's theory and what motivates an individual.
Here's another visually interesting presentation by Dan Pink, who engages you with his masterly idea.  Give them freedom. Give them a purpose. And see the magic happen.  Enjoy.

Video from KarmaTube



Thursday, November 1, 2012

Free Online Research Center for Social Media


'social media' photo (c) 2010, Sean MacEntee - license: http://creativecommons.org/licenses/by/2.0/



Since the time the social media has hit the web world, the public relations practitioners have been pushed into the cyclone, some fully prepared, many unwillingly, leaving a still few to wonder at the nuances of social media.

To help the PR practitioners, Institute of Public Relations has launched an absolutely free resource today...the Online Research Centre for Social Media Science. 

An excellent storehouse of research articles, books etc, that benchmarks the veritable tools like facebook, twitter, linkedin, digg, etc and how these can be effectively deployed in PR practice.


Friday, October 19, 2012

7th Global PR Conclave



The preparations are afoot for the Public Relations Council of India's 7th Global PR Conclave at Hyderabad in 17-18 February 2013.  Our heartiest congratulations to Mr MB Jayaram, Chairman Emeritus PRCI, Ajai Agarwal.National VP, Capt Rakesh Gulati, Zonal Chairman South & Mr Narayanan Chairman Hyderabad Chapter.
The calendar is full for PR practitioners to be part of various knowledge series.  While Bangalore has engaged various colleges to be a part of PRCI student wing, Varanasi under the leadership of Dr. Vishwanath Pandey is organising a two-days workshop at Benaras Hindu University in January 2013, on "Paradigm Shift of PR".
Get ready to be a part of the event.

Saturday, August 11, 2012

How to make SlideShare an Effective Communication Tool

SlideShare is a great web application that helps the PR practitioners in letting their client's slides and their own slides go viral on the social media network.  It is a great tool for education and elearning and you can share your training slides with the peers and the world.
SlideShare has emerged as one of top 10 tool for education and elearning.  Its founder Rashmi Sinha recently announced a new product which takes SlideShare to an entirely new level...Zipcast.  It helps you, in its Basic version, share your slides with the world, and you can chat, talk, and share visuals. In Pro versions you can make your presentations ad free and private so that only select invitees can interact with you.  Check out what you can do with SlideShare in this presentation:

Friday, June 8, 2012

ABCI website gets new look

Association of Business Communicators of India (ABCI) has redesigned its website.  Easy to navigate and impressive, the website is full of information, archives of past achievements and activities, and coming events.  The brochure inviting nominations for the 52nd ABCI Annual Awards to be held at Mumbai in September is already up and, just like earlier years, one can look forward to a galaxy of brilliant speakers.
Congratulations to ABCI's President Yogesh Joshi who continues to provide his creative leadership and bring together the communicators in the country on to this single platform for meaningful interaction and contributing to the knowledge base.

Wednesday, February 8, 2012

6th Global PR Conclave at Mumbai


The countdown for the 6th Global PR Conclave & Chanakya Awards event  being hosted by PRCI has begun.  It is just round the corner,  on Monday, February 13, 2012. 

Time: 10 AM onward
Venue: Rooftop, Trident, Nariman Point, Mumbai

The conclave theme is:
PR – Interface or Interference – Media and PR perspectives
We will also have panel discussions on:
  • PR Interface or Interference
  • New Age- New Rage: Challenges and Opportunities in social/digital media
  • Political/Government PR: Opportunities and Limits
PR professionals can participate as delegates with an on-the-spot registration @ Rs 3,500

We plan to start the Conclave at 10 AM with a formal inauguration to be followed by the key note address.
Maharashtra DGP Mr. K Subramanyam has given his consent to the chief guest.
Veteran journalists H K Dua, Kumar Ketkar, D K Raikar, Ayaz Memon, Ashok Advani, Shishir Joshi will grace the occasion, apart from corporate honchos and communication professionals
One of the signature properties of PRCI is the annual Chanakya Awards that recognizes the outstanding contribution made by corporate, educational institutions, to the PR profession and the society at large.
PRCI also felicitates PR practitioners for their outstanding contribution by inducting them into the PR Hall of Fame. The entire award process is determined by an independent jury.
PRCI Global Conclaves have so far been held Bangalore, New Delhi and Chandigarh and this time round Mumbai chapter has offered to play the host.
PRCI is engaged in providing training, setting standards of professional excellence, and uphold principals of ethics. As a leading voice in the industry, PRCI also advocates for greater understanding and adoption of public relations services. Established in 2004, PRCI has its headquarters at Bangalore with over about 20 active chapters located in Mumbai, New Delhi, Baroda, Chandigarh, Ahmedabad, Bhopal, Bhubaneshwar, Kerala, Hyderabad, Chennai, Jaipur, Kolkata, Lucknow, Pune, Manipal, Mysore, Chhattisgarh, Guwahati and Mizoram.

B N KUMAR
Chairman – PRCI Mumbai Chapter & Global Conclave

Wednesday, January 25, 2012

Flash Mob in PR

Flash mob has been effectively used by many organisations where in a busy market place or a mall, all of a sudden, a group of people would start dancing to the music or performing a coordinated action gig, and then suddenly disperse.  It is a derivate of 'smart mob' concept where groups of people communicating through mobile sms or twitter would gather and perform; and some may work out a big discount from retail store through collective bargaining.
Here's a group of Chandigarh youth break into a dance gig in the midst of a busy Sector 17 market plaza. It's a treat, and hats off to some of the young media guys who devised it.

Saturday, January 14, 2012

What 2011 was like? Have we forgotten it?


Well into 2012 we might have forgotten how 2011 was like. Here's an excellent recapitulation by Google.


Friday, January 6, 2012

Chandigarh wakes up to Mail Today



I woke up to the thud of the bundle of newspapers that arrived in the morning.  As I reached the mailbox through cold foggy morning, it was a pleasant surprise to see the bold masthead of MAIL TODAY, peering prominently through a dozen newspapers that I get to see.  Lo and behold, it is the Chandigarh edition.  It was in the air for sometimes, and I am pleased to find the English tabloid from India Today to give some exciting newer and different perspective to the news happening in this city that is the hot seat for three governments, Panjab, Haryana and UT of Chandigarh. 
But surprisingly the press release on 'exchange4media' press release announcement says that  "the content strategy of the Chandigarh edition would be similar to that of the Delhi edition with complete focus on national news and no local news from Chandigarh". That comes as a shocker but I think that is a typo, because after all Chandigarh edition will have to have the local news. 
However, I am looking forward to seeing as to how local it gets.  Will it be reaching out to the local industry, businesses and professions, and voicing their concerns and celebrating their successes?  Most of the local editions have failed to do that, and the latest to do that had been THE ECONOMIC TIMES, that has dispensed with the local business stories in its region's page.  With the service industry and commercial activities on an upswing in the city involving a large number of upwardly mobile young professionals, we hope MAIL TODAY would cater to them. 

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