Friday, January 6, 2012

Chandigarh wakes up to Mail Today



I woke up to the thud of the bundle of newspapers that arrived in the morning.  As I reached the mailbox through cold foggy morning, it was a pleasant surprise to see the bold masthead of MAIL TODAY, peering prominently through a dozen newspapers that I get to see.  Lo and behold, it is the Chandigarh edition.  It was in the air for sometimes, and I am pleased to find the English tabloid from India Today to give some exciting newer and different perspective to the news happening in this city that is the hot seat for three governments, Panjab, Haryana and UT of Chandigarh. 
But surprisingly the press release on 'exchange4media' press release announcement says that  "the content strategy of the Chandigarh edition would be similar to that of the Delhi edition with complete focus on national news and no local news from Chandigarh". That comes as a shocker but I think that is a typo, because after all Chandigarh edition will have to have the local news. 
However, I am looking forward to seeing as to how local it gets.  Will it be reaching out to the local industry, businesses and professions, and voicing their concerns and celebrating their successes?  Most of the local editions have failed to do that, and the latest to do that had been THE ECONOMIC TIMES, that has dispensed with the local business stories in its region's page.  With the service industry and commercial activities on an upswing in the city involving a large number of upwardly mobile young professionals, we hope MAIL TODAY would cater to them. 

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