Wednesday, January 25, 2012

Flash Mob in PR

Flash mob has been effectively used by many organisations where in a busy market place or a mall, all of a sudden, a group of people would start dancing to the music or performing a coordinated action gig, and then suddenly disperse.  It is a derivate of 'smart mob' concept where groups of people communicating through mobile sms or twitter would gather and perform; and some may work out a big discount from retail store through collective bargaining.
Here's a group of Chandigarh youth break into a dance gig in the midst of a busy Sector 17 market plaza. It's a treat, and hats off to some of the young media guys who devised it.

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