Denise Lawrence of UK, Department of Value Education, Brahma Kumari’s World Spiritual University, in her special talk, organized by Global Forum for Public Relations on 24th Dec 2006, here in Hyderabad said we live in a highly materialistic world which compromises and contaminates our life style. The power of materialism has eroded the natural spiritual strength and people are unable to resist corruption, temptation and a variety of addictions.
Narrating her experience in media during her career in UK & US she said that a country like India with its age-old historical background and following the commandments contained in great epics like Ramayana & Mahabharata, which advocated human and ethical values in the normal life has a great potential to take up many practices of the present day including Corporate Communication.
She said that the root cause of any ill was the general spiritual depletion and the need of the hour was to restore spiritual component of a human being and the source of spiritual strength. Such an environment will enable us to integrate the power of spirituality into our social, professional, communication and family approach.
She, therefore, stressed the need for ensuring ethical values in dealing with corporate communication to achieve positive credibility for the organization.
She has co-related these elements to the Golden Triangle set by the Global Forum with regard to Professionalism, Ethics and Spirituality for effective Public Relations.
The chief guest of the programme, Dr. C.V. Narasimha Reddi, Editor of PR Voice, observed that Corporate Ethics and Public Relations Ethics should go hand in hand in gaining organizational credibility. He advised the corporate communicators to bear values and ethics in mind in their day-to-day corporate activity. Quoting the meaning of ‘meditation’ as ‘connection’ he said that the very business of corporate communication is to establish a connection between the organization and its various publics. This way, meditation can be used as a ‘medication’ to overcome stress and strain and to sharpen one’s own skills.
(Contributed by Mr. Y. Babji)
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