April is the month for the PR people to review the results of their efforts of the past and plan for the future. One of the essential component is to consolidate the report for your organisation or each of your clients with the results achieved through various PR initiatives last year. And get ready for the presentation on what you want to accomplish in the coming 12 months.
This exercise is of tremendous help, and has several advantages. One, it makes you proactive; two, it helps the top management understand the need for professional PR support in all its operations; three, it provides you with the opportunity to plan your activities and get approvals for the budgets.
However, do incorporate the proposed timelines, and measurement parameters of your success.
Best of luck in this year of pig, which, in the Chinese culture, is associated with fertility and virility, and bearing children in the year of the pig is considered very fortunate, as they will be happy and honest.
So it is a happy time for PR people to show their 'fertility and virility' in culling out newer ideas and launch newer campaigns (your children), which should bring happiness for all stake-holders, provided they are 'honest'...based on ethical professional values.
Happy April :)
CJ, CorePR
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2 comments:
interesting
lets practice
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