Last week, while conducting a training programme for the senior officers of the PR department of a state Government, I came across some interesting queries as we discussed the subject of ethical practices in PR :
One, "what would you say since most of the news and the special sections for the state government's news that the media provides in their editorial columns is squarely dependent upon the government's advertising released to them? The state government has massive advertising budget running into crores that is dangled before the newspapers to receive 'positive' coverage. Isn't it 'news for money' policy?"
Two, "media relationship is a 'hate-hate' relationship. They abuse the government PR department and we also do not give a damn to them since we know that they would report what we want so long as the ads are released to them."
Three, "are the editors of the newspapers truly the journalists or the marketing men?" The last question cropped in contest with the recent cash prize of Rs.25,000 given to the editor of a vernacular daily by its management for bringing in more advertising revenue to the newspaper in the previous year.
Valid questions. Need to be mulled over.
CJ Singh
http://prsichd.blogspot.com/
Subscribe to:
Post Comments (Atom)
Tourism is more than a business or just an economic activity
What do you mean by tourism? I often wonder at the word ‘tourism’; perhaps the only business or vocation which has ‘ism’ prefixed to it....
-
Emboldened and inspired by the 'Startup India' many startups are emerging, and youngsters especially, are enthused to setup thei... -
April is the month for the PR people to review the results of their efforts of the past and plan for the future. One of the essential compon...
No comments:
Post a Comment