Communicators agenda for the next decade
The big agenda for the next decade is communication. In this information age of big data, the nuances of the science and art of managing communication have also changed. drive growth, change, and success for organizations, governments, and nations.
On the global front, technology is shaping the trends and artificial intelligence is communicating with the people in a big way transforming the way we live, enjoy and work, besides, of course, redefining the relationship between an organization and its various stakeholders.
Another major trend sweeping the global economies is diverse technology-driven flow of information breaking barriers between brands and consumers, employers and employees, necessitating evolution of every business to keep pace with new technologies and redefine management of internal and external relationship.
The Big Change is that every professional, and every business is transmuting into thought leadership domain, to combat the competition and excel. The organizations would have to turn into learning ones in order to maintain dynamic relationship with its various stakeholders in the midst of rapid technological changes.
Earlier, the communication strategists monitored business environment in a limited way within their existing ecosystem focusing on specific ‘publics’. The future now depends upon evolving processes and systems to track insights into consumer behavior with a need for customizable responses at the individual level.
The old paradigms of ‘slow and steady wins the race’ has since long shifted to agility, measured with turnaround response time.
For the PR fraternity involving communicators in every area of operations have a challenge at hand to become a part of the BIG change. The success would depend on getting into the loop of dynamic learning, making decision, and executing or responding. Digital world has already opened limitless opportunities. It is time to stay attuned to the rapid transformation and how organizations are evolving with the new technology, where communicators need to interpret big data, understand the patterns and create response triggers to address the issues involved. This would determine the success of the PR practitioners, and their organizations.
The time is ripe for the PR practitioners to join in this vital conversation at the 13th Global Conclave at Jaipur, to create a winning road map for the future.
(C.J. Singh is a corporate communication consultant with over three decades of experience as a journalist, broadcaster, author, corporate brand manager and consultant, having founded one of the first PR consultancies in Chandigarh way back in 1986. The article was published in 'Kautilya', the journal of the PRCI Young Communicators Club in its February 2019 issue, published during the 13th Global Communication Conclave held at Jaipur, India)
The big agenda for the next decade is communication. In this information age of big data, the nuances of the science and art of managing communication have also changed. drive growth, change, and success for organizations, governments, and nations.
On the global front, technology is shaping the trends and artificial intelligence is communicating with the people in a big way transforming the way we live, enjoy and work, besides, of course, redefining the relationship between an organization and its various stakeholders.
Another major trend sweeping the global economies is diverse technology-driven flow of information breaking barriers between brands and consumers, employers and employees, necessitating evolution of every business to keep pace with new technologies and redefine management of internal and external relationship.
The Big Change is that every professional, and every business is transmuting into thought leadership domain, to combat the competition and excel. The organizations would have to turn into learning ones in order to maintain dynamic relationship with its various stakeholders in the midst of rapid technological changes.
Earlier, the communication strategists monitored business environment in a limited way within their existing ecosystem focusing on specific ‘publics’. The future now depends upon evolving processes and systems to track insights into consumer behavior with a need for customizable responses at the individual level.
The old paradigms of ‘slow and steady wins the race’ has since long shifted to agility, measured with turnaround response time.
For the PR fraternity involving communicators in every area of operations have a challenge at hand to become a part of the BIG change. The success would depend on getting into the loop of dynamic learning, making decision, and executing or responding. Digital world has already opened limitless opportunities. It is time to stay attuned to the rapid transformation and how organizations are evolving with the new technology, where communicators need to interpret big data, understand the patterns and create response triggers to address the issues involved. This would determine the success of the PR practitioners, and their organizations.
The time is ripe for the PR practitioners to join in this vital conversation at the 13th Global Conclave at Jaipur, to create a winning road map for the future.
(C.J. Singh is a corporate communication consultant with over three decades of experience as a journalist, broadcaster, author, corporate brand manager and consultant, having founded one of the first PR consultancies in Chandigarh way back in 1986. The article was published in 'Kautilya', the journal of the PRCI Young Communicators Club in its February 2019 issue, published during the 13th Global Communication Conclave held at Jaipur, India)
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