CorePR: 5 Things You Need to Do

CorePR: 5 Things You Need to Do: Holed up at home?   Everyone is.  World over. It could be a blessing in disguise. For many of us, who remain busy day-in...

5 Things You Need to Do

Holed up at home?   Everyone is.  World over.

It could be a blessing in disguise.

For many of us, who remain busy day-in-and-day-out in our worldly pursuits, hardly get time to introspect.

All of us are on Fast Forward Mode.  There had not been any Pause button in our lives. Come what may.  Until now.

As curfew and lockdown has forced us into our homes, it is time to reflect and do things that you always wanted to do, but never did.

Here's a list of 5 things that you should be doing every day.

1. Maintain a Journal
Pick up a small notebook, diary or download 'Keep', a Gmail app on your mobile to take note daily.
The morning ritual should be to jot down what you intend to accomplish today.   Have a schedule.  Go over it and get into action.

2. Get Ready
When you are locked down and no one is there to look you up, you tend to relax and stay in your night suit.   Getup in time.  Get Ready.  And start working on your 'to do' list.  If you are working, reflect on the new things you would do at your job to make work much more efficient and productive.   And if you are an entrepreneur, it is time to plan and prepare a strategy to take your business to newer heights as soon as the normalcy returns.

3. Learn a New Skill 
You wanted to play a musical instrument, set up a blog, or learn cooking....just go ahead and do it.  Enough YouTube videos are available to revive your hobby or learn a new skill and utilise your time more fruitfully.  For entrepreneurs, this is the time to look for more opportunities for your enterprise to grow.

3. Reconnect with a Friend/Colleague/Relative
Haven't we lost touch with the people around us?  Many have not talked to their parents. Though they might be there on social media, remember, there is nothing like getting in touch with them and reconnecting.  You would simply love it. 
For business people, stay in touch with your employees and customers.

5. List Your Gratitude
Before sleeping gets back to your journal and jot down your list of Gratitude.   All the people you talked to, all the loving care that you got from your family, the food that was served to you, the air that you breathed and a whole lot of things you feel you are grateful for.  Thank the Almighty for all those gifts that you received today.

There is much more that every one of us can do.   But in the next 21 days, this is the habit-forming schedule if practised regularly, religiously and with a commitment.  It would turn you into an amazing person.

Indian wireline broadband pricing likely to fall by 50%; segment to generate Rs 80,000 crore over 5 years

Indian wireline broadband pricing likely to fall by 50%; segment to generate Rs 80,000 crore over 5 years

Journey of CorePR since 1986

Thirty-three years of managing communication for diverse industry sectors and organisations makes me look back with satisfaction for having helped organisations, brands, and individual celebs including authors, garner limelight for themselves in a highly competitive world.

CorePR was born in September 1986 as a one-man startup (the term did not exist at that time) which gradually graduated into a private limited company. 

That was the time when little did corporate know about public relations as a profession or business, except a few beyond Delhi.  But that was the time when some of the big corporate like Crompton Greaves and Pepsi were looking at Punjab and gave me the opportunity to begin. 

Already I had met several leading PR professionals in reputed companies across the country during my stint in PR with a German company, which included Mr KS Neelakandan, Vice President at Pfizer, Mr Ajit Gopal, the PR head with Indian Airlines, Mr Anil Basu of Goodyear, who had helped in my journey as a PR practitioner. 

The firm belief that effective communication practice can help resolve any issue  in the world, whether it is improving employees sense of belonging, internal communication, training the stakeholders, or reaching out to different external audiences like customers, financial institutions, or the need for changing the government's policies.  The holistic approach to communicate the right message in a desired format through right media at the right time, made the difference. 

The best part remains in PR practice, especially working with small enterprises and startups who have a long journey to traverse, to seem them achieve their goals through effective communication practice. 

From the initial years of concept selling and educating clients about the PR Power, till date, the outcome-based approach to address specific pain points has continued to reap tangible results for our clients.