Public Relations Society of India (PRSI) completes 50 eventful years this year. There are a number of activities planned around the country. The Chandigarh Chapter, one of the 33 Chapters of PRSI, is organising a Golden Jubilee Felicitation function on 15th March 2008, at the CII Convention Centre, Chandigarh, where former National Presidents of PRSI shall be felicitated.
For further information please get in touch with us through email.
Wednesday, March 5, 2008
Monday, February 4, 2008
Opening for Corporate Head PR
A leading IT company in Chandigarh requires Corporate Head PR.
MBA or Equivalent qualification in Mass Communications or Public
Relations with 4-6 years of relevant work experience.
The candidate will be required to liaise with the media (Print, TV, Radio and Online) on a regular basis. Other KRA's will include:
• Media Research, Writing articles, Preparation of newsletters, Distributing press releases to the targeted media
• Preparation and editing of marketing materials and collaterals
• Co-ordination of PR activities at an all India as well as international basis, mainly the US
Knowledge of new age media like Blogs, internet media etc. will be a key requirement
In brief, the candidate will be responsible for complete ownership of the Brand building exercise including collateral, PR and other customer acquisition techniques.
A candidate with extensive networking with the media and excellent written and communication skills will be preferred. He/ She must also possess a good knowledge of computers.
Key Skills: PR, Public Relations, Liaison with Media, Blogs, Online Marketing, Media Research,
Qualifications: MBA/ Mass Comm with minimum of 4-6 years work exp. Age below 35 years.
Please send resume to info@corepr.com
MBA or Equivalent qualification in Mass Communications or Public
Relations with 4-6 years of relevant work experience.
The candidate will be required to liaise with the media (Print, TV, Radio and Online) on a regular basis. Other KRA's will include:
• Media Research, Writing articles, Preparation of newsletters, Distributing press releases to the targeted media
• Preparation and editing of marketing materials and collaterals
• Co-ordination of PR activities at an all India as well as international basis, mainly the US
Knowledge of new age media like Blogs, internet media etc. will be a key requirement
In brief, the candidate will be responsible for complete ownership of the Brand building exercise including collateral, PR and other customer acquisition techniques.
A candidate with extensive networking with the media and excellent written and communication skills will be preferred. He/ She must also possess a good knowledge of computers.
Key Skills: PR, Public Relations, Liaison with Media, Blogs, Online Marketing, Media Research,
Qualifications: MBA/ Mass Comm with minimum of 4-6 years work exp. Age below 35 years.
Please send resume to info@corepr.com
Sunday, February 3, 2008
Corporate Ethics: Infosys shows the way
Many would have missed the newsitem in several newspapers last week about Infosys fining its Executive Directors for violating company's code of conduct. He was fined for failing to notify the company in time that he sold 10,000 company shares the week before. Infosys' insider trading rules state that directors and officers may buy or sell company shares only after prior notification to the company. Further, notification must also be given within one working day following the execution of such transactions.
Looking at all the news reports it is clear that the news is based on Infosys's release where it is making a clear acknowledgment of the lapse, identifies the senior director by name, and specifies the 'misconduct'. Great example of conformance to good corporate conduct, and proactive acknowledgment.
The penalty of Rs.5 lakh imposed on the director, again, shows the corporate vision...the penalty does not go to the corporate coffers but to a charity.
In today's world of cut-throat competition and race to save the corporate face and image from public glare, here is a company which continues to, and infact, enhances its corporate image in the public eye, by sharing an otherwise damaging news. Kudos to Infosys management for following the fundamentals of public relations...there is no substitute for truth....and it pays to be truthful and honest.
Looking at all the news reports it is clear that the news is based on Infosys's release where it is making a clear acknowledgment of the lapse, identifies the senior director by name, and specifies the 'misconduct'. Great example of conformance to good corporate conduct, and proactive acknowledgment.
The penalty of Rs.5 lakh imposed on the director, again, shows the corporate vision...the penalty does not go to the corporate coffers but to a charity.
In today's world of cut-throat competition and race to save the corporate face and image from public glare, here is a company which continues to, and infact, enhances its corporate image in the public eye, by sharing an otherwise damaging news. Kudos to Infosys management for following the fundamentals of public relations...there is no substitute for truth....and it pays to be truthful and honest.
Monday, January 28, 2008
Why Public Relations?
Last week a harried colleague from the industry called up to ask that his management is asking him to explain as to why their organisation needs public relations? This is the question perhaps still taking the round of corporate circles primarily because most of the work relates to intangibles, and also because, majority of our PR practitioners have not started using the measuring techniques of their PR efforts.
Another significant aspect of PR is its role as a strategic management function. PR has, unfortunately, remained limited to media coverage and the amount of photographs or clips one can generate. Since PR is not a substitute for truth or the good work, the PR practitioner must set the agenda for the corporates to prepare itself to address larger issues since existence of every organisation impacts a large number of stakeholders. Therefore the moment we profile our stakeholders and address the issues that concern them directly or indirectly, there is whole lot of PR deliverables needed to generate goodwill and better understanding about the organisation through appropriate communication, which, at times, goes beyond mere media relations.
The challenge for the PR practitioners today is to understand the professional aspect of their calling, so that no one asks them 'Why PR?'
Another significant aspect of PR is its role as a strategic management function. PR has, unfortunately, remained limited to media coverage and the amount of photographs or clips one can generate. Since PR is not a substitute for truth or the good work, the PR practitioner must set the agenda for the corporates to prepare itself to address larger issues since existence of every organisation impacts a large number of stakeholders. Therefore the moment we profile our stakeholders and address the issues that concern them directly or indirectly, there is whole lot of PR deliverables needed to generate goodwill and better understanding about the organisation through appropriate communication, which, at times, goes beyond mere media relations.
The challenge for the PR practitioners today is to understand the professional aspect of their calling, so that no one asks them 'Why PR?'
Monday, December 31, 2007
Happy New Year
This new year offers newer challenges to the Public Relations community worldwide...not only professionally but more importantly in finding solutions to the global problems that face our people, our only home-Earth. Remember collectively we can bring about the positive change around the world through effective communication. Let us put our heads together for leaving this earth for the posterity...for our children...a better place to live in!
Sunday, December 9, 2007
Bloggers Code of Ethics
The Ogilvy PR's team has designed code of ethics for the bloggers. A must read. Click here.
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