Global Forum for Public Relations is conducting a National Round Table on Public Relations at Mt Abu today at 3pm, to discuss the new PR Model - The Golden Triangle -evolved by Dr. C.V. Narasimha Rao, Editor, PR Voice, Hyderabad.
The panel to be chaired by Dr Reddi, includes Yogesh Joshi from Mumbai, Zubair, a PR consultant from Pune, Prof Ananya Mehta of Symbiosis Institute of Media and Communication;Debabvani Mukherjee, Deputy Director,DNPI, Kolkata; and yours truly from Chandigarh.
BK Sarala, Zonal Coordinator, Media Wing Andhra Pradesh and Manager HRD/PR, BHEL, Hyderabad would be doing the summing up while Ms Mumtaz Fatima, Joint Director, Youth Services, Govt of Andhra Pradesh, Hyderabad would be proposing the vote of thanks.
Check out future details on live blogcast from Mr Srinivasan.
CJ
CorePR
from Mt Abu
Sunday, September 13, 2009
Media Conference at Mt Abu
The National Media Conference organised by Global PR Forum and Media Wing of Rajyoga Education and Research Foundation and Prajapaita Brahma Kumari Ishwariya Vishwa Vidyalaya at the International Headquarters at Mt Abu has seen numerous national and international speakers, professionals, academicians, and media personalities bringing to the fore the need for spirituality for achieving peace and development in the world.
The highlight of the conference has been the live webcasting on the prime point blog which has been well received by the internet community worldwide. The credit goes to Mr Srinivasan of Prime Point Foundation, who reached Mt Abu from Chennai to personally handle the blogcasts with the help of students of Symbiosis Institute.
On Sunday, the 13th, the Global Forum for Public Relations is conducting a roundtable to unveil the Golden Triangle model evolved by past president of PRSI and Editor of PR Voice, Dr. C.V. Narasimha Reddi.
Log on the the blog posts for regular updates, straight from Mt Abu.
The highlight of the conference has been the live webcasting on the prime point blog which has been well received by the internet community worldwide. The credit goes to Mr Srinivasan of Prime Point Foundation, who reached Mt Abu from Chennai to personally handle the blogcasts with the help of students of Symbiosis Institute.
On Sunday, the 13th, the Global Forum for Public Relations is conducting a roundtable to unveil the Golden Triangle model evolved by past president of PRSI and Editor of PR Voice, Dr. C.V. Narasimha Reddi.
Log on the the blog posts for regular updates, straight from Mt Abu.
Friday, August 21, 2009
3rd International PR Conference in Bangalore
Global Communication Association (GCA) in association with Public Relations Council of India (PRCI) is organizing its 3rd International Conference, this time in Bangalore, India on 26-27 November 2009 at Hotel Lalit Ashok, Bangalore.
The 2007 inaugural conference of the Global Communication Association at Shanghai & 2nd International Conference in Oman during the year 2008 was a great success.
Academicians, Policy Makers, Corporate Executives, Representatives from NGO’s and Research Scholars are invited to contribute papers on topics related to the theme “GLOBAL VILLAGE: Are we there yet?” or just participate as a delegate.
For more information on the event, you may visit www.globalcomassociation.com or www.prci.in or www.prciblr.in or mail to info@prci.in
The 2007 inaugural conference of the Global Communication Association at Shanghai & 2nd International Conference in Oman during the year 2008 was a great success.
Academicians, Policy Makers, Corporate Executives, Representatives from NGO’s and Research Scholars are invited to contribute papers on topics related to the theme “GLOBAL VILLAGE: Are we there yet?” or just participate as a delegate.
For more information on the event, you may visit www.globalcomassociation.com or www.prci.in or www.prciblr.in or mail to info@prci.in
Monday, August 17, 2009
Regional Seminar on TV News
Media Information and Communication Centre of India (MICCI) in collaboration with Friedrich Ebert Stiftung and CorePR, are organising a one day seminar on "TV News: Market Forces vs Social Responsibility" in Chandigarh on 21st August 2009.
This is an open forum in which the communication professionals, opinion leaders, and others are participating to brain storm on the growing commercialisation, and becoming entertainment oriented with 'news value' becoming more of a 'nuisance'.
Please respond back and email back to me for more details and participation in the debate.
CJ . CorePR
This is an open forum in which the communication professionals, opinion leaders, and others are participating to brain storm on the growing commercialisation, and becoming entertainment oriented with 'news value' becoming more of a 'nuisance'.
Please respond back and email back to me for more details and participation in the debate.
CJ . CorePR
Friday, August 7, 2009
Saturday, August 1, 2009
Design is the Differentiator!
Any brand to survive the aging process must look at the design component and it is more true for the print media with its dwindling circulation (world wide, though it is a little different story in India). We have seen various newspapers experimenting with its mast and a little about the page layouts, but Hindustan Times has undergone a complete metamorphosis with its more smart-looking designing.
In a word of competing brands and mushrooming 'me-too' products, the design emerges as the clear differentiator that adds value to the money one spends.
HT has acknowledged the presence of competition and numerous other access points for a prospective reader to get information and news and entertainment, and has clearly won over the hearts of the youthful India with its make over.
The mast set in lower case in a strong Swiss expanded type font, it is Vonness, in fact, in double color, stands our strongly, and the famous Florida based designer Mario Garcia has done an excellent job in carrying the design elements across various other pull outs and add-ons.
The clever use of color to highlight select words in the headlines or other text adds zing to the entire process of going through the newspaper. These 'hooks' indeed provide an entirely new experience of scanning a newspaper for a reader who is spending less and less time with it...approximately 14 minutes on an average.
It is however would be interesting to closely watch its circulation stats as to how the youthful design is impacting the readership.
CJ
Tuesday, May 19, 2009
Thursday, March 26, 2009
TV Key to Media Future
Here's an interesting insight into the emerging online video viewing trends vis-a-vis television viewing and how it is impacting the tv advertising market place.
Our own Chandigarh lad, Mr. Manish Bhatia, who is currently the President of Advanced Digital Services for Nielsen in USA, discusses it with fellow professionals in a panel discussion. Read more on Media Daily News.
Friday, February 27, 2009
PR Lions - Jury President's Message
I am reproducing here the message of Lord Tim Bell, President of the Jury for PR Lions 2009 for the PR fraternity
"This is the first time the Cannes Lions Festival has acknowledged the existence of Public Relations as part of the communications and marketing mix and decided to award Lions for outstanding work in this field. It is long overdue and I’m flattered and privileged to be the first President of the jury.
In 1961, before most of you were born, I joined CPV, the first British-owned international advertising agency and its sister Public Relations company, Voice and Vision. I guess I learned how advertising and Public Relations were allied trades at that time and yet PR was considered inferior to advertising. Today, nearly fifty years later, the client community and the industry have finally recognised that they are both essential parts of the marketing business. Moreover, creativity and imagination, as well as skill, are vital to both.
I hope the first PR Lions will be a success and inspire better work, and recognise that all communications can change the way we live and the way we think; down to the mundane things like what we buy, what we wear, what we enjoy and most of all, the way we regard things, people, companies, countries and of course brands. I hope the winners will be proud and well-celebrated. I’ll do my best and I’m sure the jury will as well. But most of all, I hope it is all a very happy event."
In 1961, before most of you were born, I joined CPV, the first British-owned international advertising agency and its sister Public Relations company, Voice and Vision. I guess I learned how advertising and Public Relations were allied trades at that time and yet PR was considered inferior to advertising. Today, nearly fifty years later, the client community and the industry have finally recognised that they are both essential parts of the marketing business. Moreover, creativity and imagination, as well as skill, are vital to both.
I hope the first PR Lions will be a success and inspire better work, and recognise that all communications can change the way we live and the way we think; down to the mundane things like what we buy, what we wear, what we enjoy and most of all, the way we regard things, people, companies, countries and of course brands. I hope the winners will be proud and well-celebrated. I’ll do my best and I’m sure the jury will as well. But most of all, I hope it is all a very happy event."
Cannes 2009 to have PR campaign category
PR Lions would be the award that the PR fraternity can now vie for at the Cannes Lions 2009 scheduled for June 22, 2009.
The PR agencies can submit entries for Sector Related PR, Product and Service, and Techniques, which will have Lord Tim Bell, chairman of Chime Communications, to chair the inaugural PR Lions Jury.
Great news for PR fraternity for finding a space in the Cannes.
Wednesday, February 18, 2009
Public Relations Voice: New Issue released
Dear Members,
The October - December, 2008 & January - March, 2009 combined issue (Volume 12) of Public Relations Voice, (the only journal for Indian PR professionals) by Dr C V Narasimha Reddi, focusing on "history of Indian public relations" is now circulated.
'Which is the birthplace of public relations in the world?' questions Dr Reddy in his editorial. The lead story is on "the unseen power - a history of Indian public relations" travels from Indus valley civilization to globalisation.
Other important articles are -
(1) "PR's growth in India" by Dr Doug Newsom, US professor
(2) "My profession - my experience" by BD Sharma, CK Sardana & Charanjit Singh
(3) "Taglines that influence the people"
Also, find a report on 30th All India PR conference held at Guwahati in December 2008 and News about 10th APPR conference at Hyderabad in February 2009 and many more.
For copies and subscription details write to Dr CV Narasimha Reddi, Editor, PR Voice, House of Public Relations, 8-3-978/4, Srinagar Colony, Hyderabad 500 073 Fax +91 (40) 23307477, Ph +01 (40) 23745549, Cell 9246548901 and email drcvn@hotmail. com
Subscription details
Annual - Rs.200 (one copy) for individual and Rs.500 (two copies) for institutions
2 years - Rs.350 (one copy) for individual and Rs.800 (two copies) for institutions
Life subscription - Rs.2500 (two copies) for individuals and Rs.4500 (three copies) for institutions
Regards,
--
Babji. Y,
PR Practitioner & Teacher
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