Wednesday, February 23, 2011


Chandigarh, the city beautiful, is the venue of the 5th Global Public Relations Conclave organised by Public Relations Council of India.  To be held at Hotel Mountview, Sector 10, Chandigarh, 

The Conclave will offer thought leadership, and empower the PR practitioners to upgrade their skills and knowledge to manage communication. This Conclave shall be an exceptional opportunity to meet some of the high profile communication experts of national and international distinction, and exploring the immense potential of PR. 
Another highlight of the Conclave is the presentation of annual Chanakya Awards and ‘Hall of Fame’ recognitions, on the first day evening to be followed by entertainment and dinner.  The PR Collateral Awards would be presented on the second day of the Conclave. 
Register Now
You can get complete details, download Registration Form, the Brochure, and nomination forms for the PR Collateral Awards from our blog.
For any further information, please email now.



Monday, December 13, 2010

PR VOICE

The 13th anniversary issue of India's only magazine for the Public Relations practitioners, PR Voice is out. While you can read its online edition, do subscribe to it, and add it to your library of professional literature and books. It brings to you an update on the activities and case studies as well as new thought processes.


Sunday, December 12, 2010

PR Voice: 13 Years of Dedicated Engagement

The quarterly magazine for the Public Relations practitioners, PR Voice, has completed 13 eventful years of dedication by one man army, Dr. C.V. Narashima Reddi.  Despite the financial constraints it has continued to keep the flame burning to light the paths of the practitioners in public relations profession.  We salute the spirit of Dr. Reddi and all those who had been supporting it cause.
My appeal is that a professional journal is another strong pillar for any professional to keep oneself updated, and all of us must subscribe to it, and even gift copies to the departments of mass communication and public relations.  You can download the copy and read it . 
Or Just flip through it here. Enjoy!

Saturday, November 27, 2010

What's your opinion about Airtel's new identity?


Bharti Group recently launched its new Airtel logo. Many of you must be airtel users. Even if you are not, this massive exercise deserves your opinion. Are you happy with the new brand identity? Or not?

Take a minute. Just click here, and submit.

Stunt Driving or Safe Driving?

Interface Communications has launched Mahindra Stallio's TVC featuring Aamir Khan, which comes as a relief from the usual bike stunts. Bajaj Pulsar came up with stunt mania ads and soon thereafter became a sponsor for the MTV show too that promoted street biking and stunts by youth. Chandigarh itself saw the emergence of many such stunt bikers who used open wide roads in the wee hours to practice and demonstrate their hands on dangerous stunts.
The new TVC comes at a time when India is sitting up to the challenges of traffic related accidents that are almost assuming epidemic proportion. Time to think indeed: stunt or safe driving? 
Good, simple communication.

Thursday, November 25, 2010

Radio for Development

Community radio for long has been used for socio-economic development in the tribal and hilly remote areas around the world. It has helped spearhead the movement against illiteracy, poverty, unemployment, disease, etc. engaging the people in becoming a part of the change for their betterment.
The Government of India is keen to promote community radio in the country, yet there are not many takers. Though largely the educational institutions have come forward to avail the opportunity, NGOs have not so far moved applications in large number.
As of August 2010, 748 applications were received out of which 250 were given the letters of intent (LOI), while Grant of Permission of Agreement was signed for 110 institutions.  84 community radio stations have already become operational.

In Chandigarh, Sarvsiksha Mission Sector 32; ITFT; Vivek High School; School of Communication, Panjab University; Chitkara Institute, have received the Letter of Intent, out of which Panjab University's School of Communication and Vivek High School have already started operations.
Fortunately with the amended guidelines of the MIB, the community radio can sustain the station's activities through limited advertising though it cannot have sponsored programmes except of the Central and State Governments.

Tourism is more than a business or just an economic activity

What do you mean by tourism? I often wonder at the word ‘tourism’; perhaps the only business or vocation which has ‘ism’ prefixed to it....