Saturday, July 13, 2013

'PR Voice' is out


The January-June issue of PR Voice published by Dr. C.V. Narasimha Reddi is out. The online version can be viewed and downloaded here. 

Thursday, June 13, 2013

Good opportunity to interact with some of the leading PR professionals in Hong Kong. 



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http://media360.asia/
June 27th 2013 • Harbour Grand Hotel Hong Kong
In two weeks, leaders of PR will come together at the inaugural PR360Asia conference to discuss the future of the industry and determine new strategies to navigate the changed landscape of communications in Asia.

Hosted by Campaign Asia-Pacific, and in association with PRWeek, this new invitation-only event will investigate and examine topics such as the new meaning of PR, brands as content creators, the need for an improved consideration of internal communications and what impact data and technology will have on the profession.

For full programme, speakers and detailed information on the conference, click here.


Speakers
Ashraf_Ahmer
roma-balwani
napoleon-biggs
david-blecken
Ahmer Ashraf
Pfizer
Roma Balwani
Mahindra Group
Napolean Biggs
Gravitas Group
David Blecken
Campaign Asia-Pacific
Brain_David
Bullock_Ali
Catanach_Rachel
Co_Rene
David Brain
Edelman
Ali Bullock
Dow Jones
Rachel Catanach
Fleishman Hillard
Rene Co
Procter & Gamble
jim-erickson
McDonald_Marion
adam-najberg
bob-pickard
Jim Erickson
Alibaba Group
Marion McDonald
Ogilvy Public Relations
Adam Najberg
The Wall Street Journal Asia
andrew-pickup
Richards_Emma
Rumsby_Ian
christian-schubert
Andrew Pickup
Microsoft
Emma Richards
Waggener Edstrom
Ian Rumsby
Weber Shandwick
Christian Schubert
BASF Group
atifa-silk
karen-tam
georgette-tan
Taylor_Josie
Atifa Silk
Campaign Asia-Pacific
Karen Tam
Harbour City
Georgette Tan
MasterCard
Josie Taylor
Wilde Asia
Thomas_Stephen
Toy_Adrian
mark-walters

Click here for full speaker list

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Do the fundamentals of traditional PR no longer apply? Has social media completely altered the way we do business and essentially made traditional PR defunct? What do clients really want from their agency partners? What are the advantages of brand journalism?


Have your say on these and other issues by joining the conversation #PR360Asia

Partners


Talent Partner


Brands Attending



For more information on the summit, please log on to www.pr360.asia or
contact
Arun Kumar on arun.kumar@haymarket.asia
For Sponsorship and Supporter related enquiries,
contact
Nicola Clarke on nicola.clarke@haymarket.asia

Organised by
In association with
Campaign Asia     
PRWeek_2012

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Wednesday, May 22, 2013

How to bring India and Pakistan together?


Despite the so-called differences between India and Pakistan, and ongoing political tussel, people on both sides of the border share many commonalities. And when they meet, there is total bonhomie and celebrations.  And abroad, there are numerous stories of citizens of both the countries living together in friendship and helping each other out.
Coca Cola in its recent campaign took the route of celebrating this commonality with a campaign for peace between the two countries. Watch this well-executed campaign video.

How to bring India and Pakistan together?

Is peace possible? Especially, when it comes to India and Pakistan? But is it possible to bring two countries together? There may be many sceptics but we do indeed, just as human beings, share many commonalities with people around the globe.  What disrupts peace is communication gap alone. Communication, which at times is distorted, convoluted, supressed, or simply misrepresented.
Coca Cola took the not-so-uncommon route of accentuating the commonalities, but a well-executed campaign.  Watch this video.



Saturday, May 11, 2013

Businesses can leverage their brands through social media: PR Experts

Chandigarh Chapter of Public Relations Council of India (PRCI) organized a seminar at the PHD Chamber here today.
Yogesh Joshi, head of communication for Tata Steel and Tata Chemicals, and regional representative of World Communication Forum, said that more and more businesses are realizing the significance of social media and leveraging their brand value through its effective usage.
Social media with its extensive reach is helping organizations engage with their stakeholders through effective management of social media, added Joshi, who is also the president of the Association of Business Communicators of India (ABCI).
Alok Ramsisaria, CEO, Grazitti Interactive, and Secretary, TiE Punjab Chapter, shared the cases studies how the company is achieving awesome marketing outcome for its customers across India, Japan, Europe and US by leveraging technology.
Another homegrown entrepreneur from the city who has set up offices in Singapore and Cameroon, J.K. Menon, informed that for any organization to succeed in the highly competitive market place where every individual is reachable through mobile, or internet, the technology is the most cost-effective solution to scale up operations.
Another young and dynamic co-founder and creative head of H-Degree Global, Paul Singh, demonstrated how the branding process and effective creatives can help small and medium enterprise grow their business and achieve success in any market place.
Chapter Chair Renuka B. Salwan pointed out the growing dependence on social media which every organization, big or small, should use as a veritable tool for communication.
Charanjit Singh, northern regional head of PRCI, said that social media impacting our lives in every sphere whether it is elections, or call against corruption, or just a text message to bring thousands of people on the roads of Delhi to draw attention on issues of social importance.
Quoting the recent report of Internet and Mobile Association of India (IAMAI), he added that there are 62 million Indians on social media which are expected to reach 80 million by next elections.  Some 97 percent of them are on Facebook, the report says.
PRCI Chandigarh Chapter also handed over the Chanakya Award for 2012 which was conferred by PRCI for the year 2012, on prolific writer and former deputy station director of Chandigarh Doordarshan Kendra, Dr. K.K. Rattu.
The Chapter announced the names of some of the bloggers from Chandigarh including corporate communication manager Amit Roy, retired bureaucrat and traveler K.J.S. Chatrath, academician and writer Neel Kamal Puri and columnist Nirpuma Dutt, another travel, books and food reviewer Puneet Inder Sidhu, adventure sports organizer Supreet Dhiman, Dr. Sonica for her herbal care blog, and Vaibhav Sharma for his most sought-after gizmo reviews on his blog.  These bloggers would be recognised in the next PRCI meeting.

Thursday, May 2, 2013

You can't ignore social media!

You can't ignore social media today. It is the newest, quickest, and significantly, impactful tool for the communicators.  It's the tool that is revolutionising the way we share information, publish and republish it, and  impact the lives of the people we know...and don't know.
The businesses and brands are suddenly finding a lot of use in reaching out to the generation Y, the computer savvy kids, and the growing populace with access to internet on their desktops, laptops, and mobile.
The Chandigarh Chapter of Public Relations Council of India is bringing together some of the social media experts who advice and work with the SMEs, startups, and existing brands, to leverage their strength and communicate with a larger universe of prospective customers or stakeholders, or special interest groups.
It would be worthwhile to join in this seminar on 11th May 2013 at PHD House, Sector 31, Chandigarh, starting at 10:30am.  More details on http://prcichandigarh.blogspot.in
Till then, watch out this interesting video.

Tourism is more than a business or just an economic activity

What do you mean by tourism? I often wonder at the word ‘tourism’; perhaps the only business or vocation which has ‘ism’ prefixed to it....