Monday, December 13, 2010


The 13th anniversary issue of India's only magazine for the Public Relations practitioners, PR Voice is out. While you can read its online edition, do subscribe to it, and add it to your library of professional literature and books. It brings to you an update on the activities and case studies as well as new thought processes.

Saturday, November 27, 2010

What's your opinion about Airtel's new identity?

Bharti Group recently launched its new Airtel logo. Many of you must be airtel users. Even if you are not, this massive exercise deserves your opinion. Are you happy with the new brand identity? Or not?

Take a minute. Just click here, and submit.

Stunt Driving or Safe Driving?

Interface Communications has launched Mahindra Stallio's TVC featuring Aamir Khan, which comes as a relief from the usual bike stunts. Bajaj Pulsar came up with stunt mania ads and soon thereafter became a sponsor for the MTV show too that promoted street biking and stunts by youth. Chandigarh itself saw the emergence of many such stunt bikers who used open wide roads in the wee hours to practice and demonstrate their hands on dangerous stunts.
The new TVC comes at a time when India is sitting up to the challenges of traffic related accidents that are almost assuming epidemic proportion. Time to think indeed: stunt or safe driving? 
Good, simple communication.

Thursday, November 25, 2010

Radio for Development

Community radio for long has been used for socio-economic development in the tribal and hilly remote areas around the world. It has helped spearhead the movement against illiteracy, poverty, unemployment, disease, etc. engaging the people in becoming a part of the change for their betterment.
The Government of India is keen to promote community radio in the country, yet there are not many takers. Though largely the educational institutions have come forward to avail the opportunity, NGOs have not so far moved applications in large number.
As of August 2010, 748 applications were received out of which 250 were given the letters of intent (LOI), while Grant of Permission of Agreement was signed for 110 institutions.  84 community radio stations have already become operational.

In Chandigarh, Sarvsiksha Mission Sector 32; ITFT; Vivek High School; School of Communication, Panjab University; Chitkara Institute, have received the Letter of Intent, out of which Panjab University's School of Communication and Vivek High School have already started operations.
Fortunately with the amended guidelines of the MIB, the community radio can sustain the station's activities through limited advertising though it cannot have sponsored programmes except of the Central and State Governments.

Saturday, October 30, 2010

Social Media Facts

This presentation is about world's largest voluntary service organisation, Rotary International, which is using social media very effectively to reach out to its over 1.2 million members across the globe.  The facts are astounding the way the online communication is changing the way we communicate today.

RI Social Media video from Rotary International on Vimeo.

Friday, October 15, 2010

Sunday, October 10, 2010

Revitalize Your Nonprofit's Brand Image

Just recently I was a part of internal discussions of a 30 years old professional body where best brains from different disciplines mulled over the need for 're-branding' the organisation to attract more members, and improve participation in various events. The brain-storming did brought out some key issues of repositioning the organisation, engaging families of members in activities, getting involved in social activities, and even redefining the vision statement. 
Well, when I asked the participating members about "what made them join the organisation?", the response itself laid bare the inconsistencies between expectations of members from their organisation and what they got. 
Surprisingly many professionals were looking for wanting to look for self-actualisation needs whereas the association was focusing more on doing activities that were not addressing those needs. 
The mission or the vision, despite being there, was not shared with members, and nor the new inductions ever got the feel of it. The absence of long term goals did not engage the members who could feel themselves a part of the organisation. No shared goals. No short-term or long-term goals. No attempt to institutionalise the operations. No plans to raise the corpus that kept the activities minimal and frugal lest they overshot the available kitty. 
Unlike the commercial world, where buyers and sellers maintain a well-defined relationship, in an NGO or a professional management body, the relationship between its members, and other stakeholders has to be nurtured with shared convictions.  
Ken Burnett in his book Zen of Fundraising (Jossey Bass 2006) defines nonprofit's brand as "the set of ideas, image, feelings, beliefs, and values that are carried around in a person's head."
That's true for every brand, commercial or otherwise. It is the set of perceptions about an organisation that every individual carries in his/head, and emotional connects with the brand or the values that it portrays. 
In an era, when an individual has numerous choices available to address individual's emotional context, a nonprofit has to identify its niche, have clear goals, and excite its members to be a part of a much larger mission through collective participation. 
To reposition and strengthen your brand, follow the CorePR's Branding Rules
a. Define your vision. What is your key mission! What is our promise?
b. Communicate unified, standardised message
c. What do you want to achieve in the next one, two, five or ten years? 
d. What are the values that you wish your members to imbibe and portray? 
e. How would you like your organisation to be perceived amongst your stakeholders?
f. Identify your key stakeholders. Understand each segment's personal preferences, needs, etc. Most importantly, the first and foremost key stakeholders of a nonprofit are its members.
g. Customise your deliverables to meet the need of each stakeholder. 
h. Innovate. How different is your organisation in terms of its deliverables?
i. Do conduct periodic communication and social audit to assess whether the needs of the stakeholders are being addressed effectively?
j. How effectively we are using ICT to keep everyone fully informed and involved?
k. Leverage technology and entertainment as additional plug-ins to customise delivery of your products/services or rather more importantly, your brand promise. 
l. Nurture your nonprofit through consistently innovative yet engaging fund-raising ideas. The membership subscriptions or casual donations are not enough to maintain sustained development of a nonprofit. It must be built into regular activity plan. 
m. Lastly, keep your brand dynamic, relevant and vibrant to achieve sizable mind-share in the minds of its stakeholders. 

Sunday, August 15, 2010

Monday, July 5, 2010

Were you listening to the air hostess?

Yes, how many times you pay attention to the air-hostess running over her safety drill? For the frequent flyers that is a part that no one, perhaps, wishes to listen to or watch.
But here is something that no one would ever forget to watch, listen carefully, and remember it for ever. That's what communication is all about...attract attention, deliver message, and make you remember it.
I like the cute innovative presentation by Thomson Airways, world's largest charter airline. Watch it, and enjoy the safety drill.

Saturday, March 20, 2010

Media Kit

Media kits had been around for ages and is a standard procedure in most media briefings. Though the online media kits are pretty convenient for computer-savvy journos, but nothing beats the stuff that anyone would love to carry back home. More

Thursday, March 11, 2010

Sleeping with the Enemy

This is the first speech to Rajya Sabha by newly nominated member, Mr. H.K. Dua, Editor in Chief of The Tribune Group of newspapers. It's a must read. Click here.

Indian wireline broadband pricing likely to fall by 50%; segment to generate Rs 80,000 crore over 5 years

Indian wireline broadband pricing likely to fall by 50%; segment to generate Rs 80,000 crore over 5 years