On 30th October 2006, we have possibly passed a milestone in public relations. The press release turned the century. It is believed that Ivy Lee, who is also considered to be the father of modern public relations, created the first press release for his client, the Pennsylvania Railroad. This was following an accident on October 28, 1906, in which 50 people lost their lives when a three-car train met with an accident at Atlantic City. Lee convinced his clients to distribute a public statement on the accident and even take the journos on the accident site through a special train.
The New York Times is believed to have commended this approach of openness and published this press release, verbatim, in their 30th October 1906 issue with the header, 'Statement from the Road'.
Trust and honesty indeed is the hallmark of public relations; as someone has rightly said that truth is not a substitute for public relations. And that is the truth that all of us in the profession must appreciate and practise. CJ
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