PR Accreditation is a big issue and I have been writing about it for quite some times, but not much progress has been achieved. In the recently concluded PR meet in Goa which included the national council meeting also on the 18th, Dr. Ajit Pathak, President, PRSI, informed "about the efforts taken by the PRSI in getting accreditation for public relations practitioners from the Centre on the lines of the highly developed countries, in tune with the emerging economic environment."
This is a good initiative but at the same time the involvement of Centre, or the PIB, or the HR ministry should be restricted only to the extent of regulating and managing the appointment, and promotions of the PR practitioners in the government PR set-up, with the rider to obtain accreditation from the national accreditation board of PR. Because, accreditation of PR has to be managed by a high-powered national-level board of experienced PR professionals, who should conduct the examination, hold interviews, review projects/case studies, and then accredit the practitioners.
It is time that such an accreditation board is constituted independent of any PR body but taking the representation of all the PR societies functional in the country today.
Showing posts with label PRSI. Show all posts
Showing posts with label PRSI. Show all posts
Tuesday, March 20, 2007
Saturday, March 17, 2007
Tribune launches Himachal edition
The Tribune launched its Himachal edition two days back. Tribune had its beginning in Lahore, and after partition was printed from Shimla for sometimes, and later at Ambala, before moving into Chandigarh.
The Himachal edition shall continue to be printed from Chandigarh and shall be distributed in Himachal.
The Tribune is perhaps the largest circulated daily in the region with combined circulation of its four editions being over 3 lakh copies.
The Himachal edition shall continue to be printed from Chandigarh and shall be distributed in Himachal.
The Tribune is perhaps the largest circulated daily in the region with combined circulation of its four editions being over 3 lakh copies.
Media Accountability
Chandigarh chapter of PRSI organised a seminar on 'Media Accountability' on 13th March. The prominent panelists included former editor of Panjabi Tribune, Mr. S.S. Bhullar, advisor to Dainik Bhaskar Mr. V.P. Prabhakar, author and former chairman of the department of mass communication Prof. H.S. Dilgir, a senior journalist from Canada Mr. N.S. Shergill, current chairman of the department of mass communication, Panjab University, Mr. Jayant Pethkar.
The seminar was a result of a recent developments on the vernacular media scene in Punjab during the Punjab Assembly elections held during February. The media had vyed with one another to corner the maximum mullah from the political candidates in the fray not only to publish their advertisement, but also the paid-for 'news', the later being the area of concern for the journalists.
Mr. Bhullar lamented the practice of publishing the 'doctored news' on payment basis with many of them going under print without the statutory disclosure that it was an 'advertisement' or 'advertorial'. He said that the Fourth Estate was the only redeeming factor in the general corruption prevailing in other three 'Estates', which ruefully has also become saleable just like any other commodity.
Mr. Prabhakar said that the media has to be accountable and must work for the social good and vehemently expressed the growing interference of commercial or business side of the newspaper into the editorial arena. He also condemned the advertisements issued by various political parties that were not only aggressive but in bad taste, which need to be refused by the media for which media itself must setup its own code of ethical and moral practices.
Prof. Dilgir felt that for any journalist truth is the only defence and anyone digressing from the facts, accuracy and truth, is digging his own grave. He called upon the journalists to restrain themselves from getting too selfish and materialistic that is taking them away from professional conduct towards corrupt practices.
The panelists and the participants felt that not all was lost since the situation in developed countries like US is also much worst, but freedom must come with a level of responsibility which the mediamen themselves can control and manage to save itself from its degradation.
It was also felt that Press Council of India must be given more teeth so that the erring newspapers and channels can be put to task.
A memorandum in this regard is being sent to various stakeholders, the journalists associations, as well as the PCI for their information and taking up corrective action.
The seminar was a result of a recent developments on the vernacular media scene in Punjab during the Punjab Assembly elections held during February. The media had vyed with one another to corner the maximum mullah from the political candidates in the fray not only to publish their advertisement, but also the paid-for 'news', the later being the area of concern for the journalists.
Mr. Bhullar lamented the practice of publishing the 'doctored news' on payment basis with many of them going under print without the statutory disclosure that it was an 'advertisement' or 'advertorial'. He said that the Fourth Estate was the only redeeming factor in the general corruption prevailing in other three 'Estates', which ruefully has also become saleable just like any other commodity.
Mr. Prabhakar said that the media has to be accountable and must work for the social good and vehemently expressed the growing interference of commercial or business side of the newspaper into the editorial arena. He also condemned the advertisements issued by various political parties that were not only aggressive but in bad taste, which need to be refused by the media for which media itself must setup its own code of ethical and moral practices.
Prof. Dilgir felt that for any journalist truth is the only defence and anyone digressing from the facts, accuracy and truth, is digging his own grave. He called upon the journalists to restrain themselves from getting too selfish and materialistic that is taking them away from professional conduct towards corrupt practices.
The panelists and the participants felt that not all was lost since the situation in developed countries like US is also much worst, but freedom must come with a level of responsibility which the mediamen themselves can control and manage to save itself from its degradation.
It was also felt that Press Council of India must be given more teeth so that the erring newspapers and channels can be put to task.
A memorandum in this regard is being sent to various stakeholders, the journalists associations, as well as the PCI for their information and taking up corrective action.
Monday, March 5, 2007
PRSI National Council Meeting
The next National Council meeting of the Public Relations Society of India is scheduled on Saturday 17th March 2007 at Goa.
The meeting shall start at 3pm in the Goa Chamber of Commerce, Panjim.
The meeting shall start at 3pm in the Goa Chamber of Commerce, Panjim.
PR Challenges to Outshine Brand & Business
Goa Chapter of PRSI is organising a one-day workshop on "PR Challenges to Outshine Brand & Businesses" on Sunday, 18th March 2007 at the Goa Chamber of Commerce.
For further details please get in touch with Mr. Rajesh Parida : rajeshparida@goashipyard.com, or call him on 098239 20469.
For further details please get in touch with Mr. Rajesh Parida : rajeshparida@goashipyard.com, or call him on 098239 20469.
Wednesday, December 13, 2006
Best PRSI Chapter Award for Chandigarh
Chandigarh Chapter of Public Relations Society of India got the Best Chapter Performance Award at the just concluded 28th All India Public Relations Conference organised by PRSI at Lucknow.
Mrs. Renuka Salwan, Chairperson of Chandigarh Chapter, who had led the 21 member delegation from the Chapter, received the award from the chief guest, the former president of Mauritius.
PRSI Chandigarh Chapter had been instrumental in starting and mentoring a Chapter of PRSI in Himachal Pradesh earlier this year, besides launching its own website, and regularly organising programmes for professional development of its members.
Mrs. Renuka Salwan, Chairperson of Chandigarh Chapter, who had led the 21 member delegation from the Chapter, received the award from the chief guest, the former president of Mauritius.
PRSI Chandigarh Chapter had been instrumental in starting and mentoring a Chapter of PRSI in Himachal Pradesh earlier this year, besides launching its own website, and regularly organising programmes for professional development of its members.
Wednesday, November 8, 2006
PR Milestone
On 30th October 2006, we have possibly passed a milestone in public relations. The press release turned the century. It is believed that Ivy Lee, who is also considered to be the father of modern public relations, created the first press release for his client, the Pennsylvania Railroad. This was following an accident on October 28, 1906, in which 50 people lost their lives when a three-car train met with an accident at Atlantic City. Lee convinced his clients to distribute a public statement on the accident and even take the journos on the accident site through a special train.
The New York Times is believed to have commended this approach of openness and published this press release, verbatim, in their 30th October 1906 issue with the header, 'Statement from the Road'.
Trust and honesty indeed is the hallmark of public relations; as someone has rightly said that truth is not a substitute for public relations. And that is the truth that all of us in the profession must appreciate and practise. CJ
The New York Times is believed to have commended this approach of openness and published this press release, verbatim, in their 30th October 1906 issue with the header, 'Statement from the Road'.
Trust and honesty indeed is the hallmark of public relations; as someone has rightly said that truth is not a substitute for public relations. And that is the truth that all of us in the profession must appreciate and practise. CJ
National PR Awards
Public Relations Society of India invites entries for the Public Relations National Awards 2006, on the occasion of the 28th All India Public Relations Conference being held at Lucknow.
Entries are invited from PR agencies/consultants/advertising agencies in the categories of House Journals, Bulletins/Newsletters, e-newsletters, corporate campaign, mass awareness campaign, PR in action case study, etc.
Please get in touch with Dr. Ajit Pathak, National President, PRSI, for sending your entries,
drajitpathak2002@yahoo.com, pathaka@iocl.co.in
Entries are invited from PR agencies/consultants/advertising agencies in the categories of House Journals, Bulletins/Newsletters, e-newsletters, corporate campaign, mass awareness campaign, PR in action case study, etc.
Please get in touch with Dr. Ajit Pathak, National President, PRSI, for sending your entries,
drajitpathak2002@yahoo.com, pathaka@iocl.co.in
Friday, November 3, 2006
Rashtriya Gaurav Award to PRSI National Vice President North
Mr. Rajesh Kumaar, the National Vice President (North) of Public Relations Society of India., has been honoured with the prestigious Rashtriya Gaurav Award-2006 on 29thOctober 2006 in the 14th Akhil Bhartiya Hindi Sahtiya Samaroh
The award has been conferred on him for his his book on Public Relations, 'Jansampark -Sashakth Bhartiya Avdharna'. and outstanding contribution to the enrichment of Hindi language, and literature.
Congratulations from the PR community.
The award has been conferred on him for his his book on Public Relations, 'Jansampark -Sashakth Bhartiya Avdharna'. and outstanding contribution to the enrichment of Hindi language, and literature.
Congratulations from the PR community.
Saturday, October 28, 2006
Register for All India PR Conference
The registration for the 28th All India Public Relations Conference is open. The Early Bird on the registration is available till 20th November 2006. So plesae hurry:
PRSI/IPRA Members: Rs.3,000
Non-Members: Rs.3,500
Students : Rs.500
Spouse: Rs.1800
Former PR Professionals: Rs.1500
After 20th November, the registration charges shall go up by Rs.500.
Please send registration by cheque/demand draft drawn in favour of "PRSI Lucknow Conference-2006", payable at Lucknow, and should be sent to the Secretary, Organising Committee.
Download the Registration Form from www.prsi.in
Blog on: http://prsichd.blogspot.com/
PRSI/IPRA Members: Rs.3,000
Non-Members: Rs.3,500
Students : Rs.500
Spouse: Rs.1800
Former PR Professionals: Rs.1500
After 20th November, the registration charges shall go up by Rs.500.
Please send registration by cheque/demand draft drawn in favour of "PRSI Lucknow Conference-2006", payable at Lucknow, and should be sent to the Secretary, Organising Committee.
Download the Registration Form from www.prsi.in
Blog on: http://prsichd.blogspot.com/
Tuesday, October 24, 2006
28th All India Public Relations Conference
The 28th All India Public Relations Conference, the premier event for the PR practitioners, is being held at Lucknow on 8-10 December 2006. It is important that every PR practitioner in the country joins in and attends this event at Lucknow.
The program and registration details are being sent soon. However, you can block your dates for participation.
Those of us who can help in any way can contact the Chairman/Secretary of the Lucknow Chapter for any help :
Mr. Ratan Mani Lal, Chairman, PRSI Lucknow Chapter
Jaipuria School of Mass Communication,
Vineet Khand, Gomti Nagar,
Lucknow 226 010
Phone: 0522 2300295 / 2394297
Fax: 0522 2394295
email: prsilucknow@rediffmail.com
Mr. Bhuvnesh Agarwal, Secretary PRSI Lucknow Chapter
Phone: 0522 2204706 / 9415017184 / 9849057488.
The program and registration details are being sent soon. However, you can block your dates for participation.
Those of us who can help in any way can contact the Chairman/Secretary of the Lucknow Chapter for any help :
Mr. Ratan Mani Lal, Chairman, PRSI Lucknow Chapter
Jaipuria School of Mass Communication,
Vineet Khand, Gomti Nagar,
Lucknow 226 010
Phone: 0522 2300295 / 2394297
Fax: 0522 2394295
email: prsilucknow@rediffmail.com
Mr. Bhuvnesh Agarwal, Secretary PRSI Lucknow Chapter
Phone: 0522 2204706 / 9415017184 / 9849057488.
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