Denise Lawrenece's Talk

Denise Lawrence of UK, Department of Value Education, Brahma Kumari’s World Spiritual University, in her special talk, organized by Global Forum for Public Relations on 24th Dec 2006, here in Hyderabad said we live in a highly materialistic world which compromises and contaminates our life style. The power of materialism has eroded the natural spiritual strength and people are unable to resist corruption, temptation and a variety of addictions.

Narrating her experience in media during her career in UK & US she said that a country like India with its age-old historical background and following the commandments contained in great epics like Ramayana & Mahabharata, which advocated human and ethical values in the normal life has a great potential to take up many practices of the present day including Corporate Communication.

She said that the root cause of any ill was the general spiritual depletion and the need of the hour was to restore spiritual component of a human being and the source of spiritual strength. Such an environment will enable us to integrate the power of spirituality into our social, professional, communication and family approach.

She, therefore, stressed the need for ensuring ethical values in dealing with corporate communication to achieve positive credibility for the organization.

She has co-related these elements to the Golden Triangle set by the Global Forum with regard to Professionalism, Ethics and Spirituality for effective Public Relations.

The chief guest of the programme, Dr. C.V. Narasimha Reddi, Editor of PR Voice, observed that Corporate Ethics and Public Relations Ethics should go hand in hand in gaining organizational credibility. He advised the corporate communicators to bear values and ethics in mind in their day-to-day corporate activity. Quoting the meaning of ‘meditation’ as ‘connection’ he said that the very business of corporate communication is to establish a connection between the organization and its various publics. This way, meditation can be used as a ‘medication’ to overcome stress and strain and to sharpen one’s own skills.
(Contributed by Mr. Y. Babji)

Best PRSI Chapter Award for Chandigarh

Chandigarh Chapter of Public Relations Society of India got the Best Chapter Performance Award at the just concluded 28th All India Public Relations Conference organised by PRSI at Lucknow.
Mrs. Renuka Salwan, Chairperson of Chandigarh Chapter, who had led the 21 member delegation from the Chapter, received the award from the chief guest, the former president of Mauritius.
PRSI Chandigarh Chapter had been instrumental in starting and mentoring a Chapter of PRSI in Himachal Pradesh earlier this year, besides launching its own website, and regularly organising programmes for professional development of its members.

Chandni Luthra's Talk

It is for the information all those who confirmed for attending the talk by Ms Chandni Luthra, Vice President, ITDC, New Delhi, on "New Dimensins in Tourism Promotion", at Chandigarh on 12th December stands postponed now to 19th December, Tuesday, at 5pm at the UT Guest House.
The Department of Tourism, UT Administration, Chandigarh, is the sponsor of the evening.

New Dimensions in Tourism Promotion

Chandigarh Chapter of PRSI is organising a lecture presentation on 'New Dimensions in Tourism Promotion' on Tuesday, 12th December 2006 at 4:45 pm at UT Guest House.
Presentation shall be made by Ms. Chandni Luthra, Vice President, Indian Tourism Development Corporation, New Delhi.
She is a PR veteran and closely working with the Chandigarh Administration in the promotion of the city as a tourism destination.
All of you who can make it, are most cordially invited.

Welcome Aboard

We welcome all those new members who are signing up the group. Welcome Aboard. We shall appreciate if you can comlete your profile as well as post questions or the information that you would like to share about the public relations practice with your other fellow members in the community. There is a lot to learn from each other.

With best wishes. CJ