Media Accountability

Chandigarh chapter of PRSI organised a seminar on 'Media Accountability' on 13th March. The prominent panelists included former editor of Panjabi Tribune, Mr. S.S. Bhullar, advisor to Dainik Bhaskar Mr. V.P. Prabhakar, author and former chairman of the department of mass communication Prof. H.S. Dilgir, a senior journalist from Canada Mr. N.S. Shergill, current chairman of the department of mass communication, Panjab University, Mr. Jayant Pethkar.

The seminar was a result of a recent developments on the vernacular media scene in Punjab during the Punjab Assembly elections held during February. The media had vyed with one another to corner the maximum mullah from the political candidates in the fray not only to publish their advertisement, but also the paid-for 'news', the later being the area of concern for the journalists.

Mr. Bhullar lamented the practice of publishing the 'doctored news' on payment basis with many of them going under print without the statutory disclosure that it was an 'advertisement' or 'advertorial'. He said that the Fourth Estate was the only redeeming factor in the general corruption prevailing in other three 'Estates', which ruefully has also become saleable just like any other commodity.

Mr. Prabhakar said that the media has to be accountable and must work for the social good and vehemently expressed the growing interference of commercial or business side of the newspaper into the editorial arena. He also condemned the advertisements issued by various political parties that were not only aggressive but in bad taste, which need to be refused by the media for which media itself must setup its own code of ethical and moral practices.

Prof. Dilgir felt that for any journalist truth is the only defence and anyone digressing from the facts, accuracy and truth, is digging his own grave. He called upon the journalists to restrain themselves from getting too selfish and materialistic that is taking them away from professional conduct towards corrupt practices.

The panelists and the participants felt that not all was lost since the situation in developed countries like US is also much worst, but freedom must come with a level of responsibility which the mediamen themselves can control and manage to save itself from its degradation.

It was also felt that Press Council of India must be given more teeth so that the erring newspapers and channels can be put to task.

A memorandum in this regard is being sent to various stakeholders, the journalists associations, as well as the PCI for their information and taking up corrective action.