Brand Recall

Can you recall the brands advertised during IPL matches? Please fill out this form and respond.

Media Kit

Media kits had been around for ages and is a standard procedure in most media briefings. Though the online media kits are pretty convenient for computer-savvy journos, but nothing beats the stuff that anyone would love to carry back home. More

Media Kit

Media kits had been around for ages and is a standard procedure in most media briefings. Though the online media kits are pretty convenient for computer-savvy journos, but nothing beats the stuff that anyone would love to carry back home.
During my days as trainee reporter in Delhi, I would love those fancy folders and jackets at the press conferences for the neat package of information that one could find handy, there were those from public sector undertakings, that stuffed anything and everything from annual reports, to brochures, to product literature, the CEO's messages, and lengthy typed out press releases running into several pages, and it used to be a real effort to search out the desired information. That of course was the time in 80s when there were only typewriters and bulky smudgy xerox machines.
Today the media kits are much more fancy and we have already moved on from floppy drives, to CDs, and now to small pen drives containing the entire information, photos, data, can be neatly organised and distributed.
There had always been innovative media kits that some of the organisations do experiment with, especially the real estate, and entertainment industry. The recent 3Idiots release carried a small 'guide to being an idiot' with usual merchandise, while Taare Zameen Par had a notebook with scribbles of the child character Ishaan.
I still remember when one of the real estate developer wanting to sell his housing project in Himachal, created a media kit shaped like a book, with cutout inserts inside containing a bottle of perfume that smelled like deodar trees, had neatly packaged leaves of a tree, and a cassette that described the project with ambiant sound of a forest in the background.
A good media kit, however, always is useful that helps strengthen the brand and its recall value. However, one can avoid stuffing the information that may not be of much use, or can be supplied on further enquiries.
A good media kit for a press briefing session should have :
a. A usable news release with contact details;
b. A translated version for the vernacular media (or in languages of the media expected to participate)
c. Hi-res photographs, corporate logos, and photographs of the product being talked about;
d. Brief profile of the spokesperson/CEO
e. Separate sheet indicating the name/s of the persons on the dais (in case sitting order is known in advance) for giving out to the photo journalists and tv-crew.
f. FAQ sheet and other background information
g. Corporate/product literature relevant to the press conference;
h. Writing pad and pen inside the docket will always be a welcome addition.

CJ, CorePR

Sleeping with the Enemy

This is the first speech to Rajya Sabha by newly nominated member, Mr. H.K. Dua, Editor in Chief of The Tribune Group of newspapers. It's a must read. Click here.

PR-e-Sense on Education Loans

With hundreds of students aspiring to study abroad, the current ezine from PR Point throws new light on Education Loans.

India Vision Group and ezine PR-e-Sense have set up a Task force with many eminent people as Advisors to create awareness about the Education Loan Scheme among the poor and deserving students.

Download the ezine here.

The Revised Model Scheme of Indian Banks' Association

PR, a Dying Art?

Every new book on social media considers PR as "dying art", the new book, "Putting the Public Back in Public Relations" by so-called "thought leader" on the web world, Brian Solis, is no better. The socialisation on the web has become the buzz world and panacea for every product, service, or organisation in the world to "succeed".
Unfortunately, the book having been written by an internet buff, and not a public relations practitioner, who has just peeped through the 19" window of the computer screen to sermonise on the profession, considering the Web2.0 as the ultimate solution to corporate crisis communication, has not done any justice to what the author feels as the "dying practice".
Public relations is neither media relations nor the online relations, and the 'public' here is not a teenaged geek passing comments on each and every issue, but a group of serious consumers who, not all of them, sit in front of their computers to understand the brand. They are out there in the market place where they feel, taste, breathe, see and touch the products and services and create the brands for an organisation.
Public Relations is all about people and nothing else. Web is a mere tool, and Twitter, Facebook, Orkut are the new set of screwdrivers added to its kitty which the practitioners are deploying to their best use depending upon the need, and yes, the nev-savvy 'public' is proactively engaged in this exercise.