Honey Singh's songs scare away wild pigs

Different behaviorial scientists have experimented on the impact of various wild and domesticated animals from time to time, and while many of them do respond and like a certain type of music, especially the classical one, the heavy metal and certain type of sharp music does not go well with many of them.
The fluke worked in a village in Uttrakhand, when the villagers thought of playing some loud rock music, especially the fap singer Honey Singh's songs that scared the hell out of the wild pigs who have opted out of it.
The wild pigs were spoiling the crop and hence the move.
The villagers wanted to make human presence known to the wild ones, and nothing better than communicating their territorial rights than playing music though I don't know what made them chose Honey Singh. 
Did they try other forms of music? 
Or was it their sixth sense that Honey Singh's rap was scary enough to take care of the problem.
Worth researching further. 

"Transform" is the only PR Trend

Photo Courtesy: Pexels

Transform: The Core Strategy for PR Professionals

As I explore the various professional views on the emerging trends, the key message for the PR practitioners, that has been very aptly provided the thematic treatment in the forthcoming 12^th Global Communication Conclave at Pune in March is “Transform or Perish”

#Transformation is the well-planned strategic action to manage change, and upgrade oneself to meet the changing exigencies in the business environment.

It is time also to have a relook at our own professional standing and practice.  PR being the science and art of managing communication for an individual or organization, the science of communication is an imperative change that needs to be understood and imbibed, and I won’t mind calling the PR practitioners as PR or Communication Scientists.

Looking at the transformation needed in managing communication is to understand some of the emerging trends in the industry, which include :

• Making the best use of Big Data and data analytics.  Research shall continue to be the mainstay for the organizational success. Deploying data analysts would be sine qua non to predict future courses and meet customer needs.
• Artificial intelligence would continue to evolve to assist in analyzing brand conversations;
• Emerging intelligent chatbots may help engage with different stakeholders and even developing creative content under keen supervision of the PR scientists.
• Paid versus earned media continues to baffle many PR practitioners since paid print media is often detested or kept out of media strategies, while huge sums get allocated on ‘influencers’ marketing, which is also in a way is turning out to be a paid online channel.  Need is to analyise the key stakeholders and their media consumption instead of just playing the number game.
• Ethics in communication would help us get back to the basic and build credibility and trust in our professional practice would be the key to strengthening reputation and public image of any organization.
• Fight obsolence in PR education and training would be another key initiative or professional bodies to match the changing industry needs.
• Mandatory membership of professional bodies like PRCI and participation in training and education sessions in order to earn minimum annual credits as a part of Continued Communication Education & Training (CCET) programme, would be another transformation to be brought in so that professional practice is upgraded. 

Standardisation can help win people's trust

Each year the World Standards Organisation brings into focus the significance of standardisation that can help improve lives and, this year, it says, standardisation can help cities become smart cities.

One of the key elements in standardisation of visual identity of the city.  Many cities around the world have created their own unique identity through distinct logos  that represent the ethos of the city and vision of its leadership and people living there.

Chandigarh for instance has Open Hand monument to represent the city, and similar identities exist across the globe.

And consistence use of those visuals across all communication helps the organisation develop a close trust and credibility with the people.

Fadilah Baharin, CEO of Department of Standards Malaysia, and member of the International Organisation for Standardisation, says, “I believe standards instil trust. Standards are no longer about product differentiation but about creating a uniform experience that gives your customers confidence in your products and services. The differentiation and marketing edge now lies in how successfully your brand or organization has been able to build and nurture consumer relationships that are sustainable, solely by promising the same ‘quality’ and ‘experience’ every single time.”

The same holds true for any organisation.  Standardisation in visual identity is the first step towards winning confidence and trust of one's stakeholders.

The Life of an Entrepreneur in 90 Seconds-

Patrick Bet-David is superb. His @valuetainment is super. Though #Patrick is closing his #Youtube channel, I'm sure we would continue to receive his motivational insights on fb. Here is the video that went viral. You may check up how many people he has reached? Check it out on you tube. Good luck.

There is only one thing in the world worse than being talked about...

Famous writer Oscar Wilde once remarked:

"There is only one thing in the world worse than being talked about, and that is not being talked about."

How true.  Most of the startups or small entrepreneurs are so busy putting their product or services in place, they often forget to communicate with the people they should be talking to. At the pre-launch stage itself, the business plan must also plug in a robust public relations strategy in order to build relationship with diverse groups of people.

The challenge of course is from where to begin. How does one put a public relations strategy for the best visibility in the marketplace?  How the company, or for that matter, the organisation would get perceived?

Here are a five tips to make people talk about you.

1. Begin with the end in mind. Answer the 'whys'

Why are you in a particular activity, project, business idea? Why are you doing this?  Till the time, the why is explained, nothing can be achieved. Answers to 'why' bring in the sustainability of any product or service that you may be building.  The 'why' provides the key to the vision of the enterprise, the ultimate goal and objective, and the human issues that it intends to tackle. The 'why' helps an organisation build its purpose of existence and the route it must take to achieve the goals.

2. Define your key stakeholders.

For any enterprise there are set or group of people who are stakeholders... the people who matter. They can be customers, prospects, business associates, collaborators, dealers and distributors, the bankers or investors, etc.  All these are primarily your external audience, with whom you need to interact with periodically; not essentially face to face, but through a structured periodical communication using diverse tools that are available today.

The process begins by preparing a list of such stakeholders. Create their profiles and contact details so that you can network with them and benefit.

3. USP: What's so unique about you, your product or service?

The USP emerges once you are able to answer the 'whys' at the first instance about your organisation, your product/service.  why is your product important for the users? What challenges it addresses for the people?  And how your organisation helps? 

4. Talk about it

Keep each stakeholder about the USPs, the case studies or the success stories. If the story is really newsworthy, share it with media. Identify the media outlets who would belong to your product/service vertical and would be interested to carry your story.

5. Acquire Leadership Position:

You are the best person who knows about your enterprise, your product or service.  You are an expert in your domain.  But does the world knows about it?  Start sharing your knowledge and expertise with the youngsters, students, and those who can be considered later for working with you.  Network with professional organisations, and your peers, to continue to train and mentor other professionals.  That would help you catapult into a position where you would be a true brand ambassador of your domain.

Go ahead.  Just do it.

CJ www.corepr.com

Chandigarh to host Startup Weekend

Chandigarh is the emerging Cyber City of India.
With many of the engineering graduates opting for entrepreneurship instead of looking for placement, the scene is turning green for the new startups.

Not only that, a diverse conglomerate of organisations are helping create an enabling ecosystem to support the budding entrepreneurs, in which the local successful businessmen and professionals are chipping in their time and resources. But more importantly, they are holding hands of these startups to reach the next level of success.
The newly formed Startup Accelerator Chamber of Commerce (SACC), which is unique in its own right, has completely engaged itself in supporting bright youngsters of Punjab to transform their ideas into business enterprises.
SACC is a not-for-profit chamber which has brought together like-minded entrepreneurs, angle investors, financial institutions, academics, and the community to empower the youth and propel them into the success-orbit.
SACC recently tied up with world's most renowned group of startups, Up Global of Seattle, USA, to organise Startup Weekends regularly in the region and identify bright ideas for entrepreneurship.
The first one is scheduled 25-27 July at the Entrepreneurship Development Centre (EDC) in Rajiv Gandhi Technology Park at Chandigarh...a 54-hour exciting session spread over the weekend to help people see their ideas metamorphosing into an enterprise.
As a precursor to this event a Boot Camp was organised on 18th July at the EDC which was a huge success.


More Details:http://bit.ly/1l29RgE
Register Now: http://bit.ly/1nv5RFx
Watch Video: http://www.youtube.com/watch?v=92TvwDB2V60